Apple Buys Machine Learning Laserlike Startup

Last year, Apple acquired Laserlike, an auto-learning start-up located in Silicon Valley, reports L & # 39; information. A spokesman for Apple has confirmed the purchase of the company, four years ago, a standard acquisition statement: "Apple occasionally buys smaller technology companies and we do not usually discuss our objectives or our projects. "

The Laserlike website states that its main mission is to provide you with "high quality information and diverse perspectives on any subject, from the entire web".

The company has created a search application using machine discovery and personalization techniques to create an application similar to Laser, described as a "search engine of interest" providing information, web content, videos and local content for each user. The Laserlike application is no longer available as a result of the acquisition, but the company's website continues to cover its areas of predilection:

We live in a world of abundant information, where the main problem is to filter the noise and discover the items that interest you. For example, if you want to know when the next SpaceX Livestream launch takes place, it's because you like to watch it with your kids, or if the car you bought two years ago was recalled, or If a company you are interested in announcing by opening a new office in your place of residence or in case of music festival in your city, you do not know when to look for this information and no product will inform you automatically.

This is one of the things we want to settle on the Internet. The main mission of Laserlike is to provide high quality information and diverse perspectives on any subject, from the entire web. We are passionate about helping people to follow their interests and engage in new perspectives.

L & # 39; information suggests to Apple to use Laserlike Acquisition to bolster its artificial intelligence efforts, including Siri. The Laserlike team has joined the Apple AI group led by the new Apple AI chief, John Giannandrea, who came to Google from Google last year.

Giannandrea has been tasked with improving Apple's machine learning initiatives and strengthening Siri, the voice assistant of the company. Laserlike technology could potentially allow Siri to learn more about Apple users to offer more personalized and personalized content.