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Large companies that make over $ 1 million a year will not see any change in their business, with the 30% rate remaining in effect. And Apple says the necessary fees are used to provide a safe and secure app development and sale platform for developers and users. Not to mention that it gives these companies access to a market of around 1.5 billion Apple devices used worldwide.
Apple’s commission rate has been an article of faith since the early days of the App Store, and embraced by many other app platforms. But some developers have resented Apple’s control over the app review process and believe the 30% cut is unfair. Fortnite Developer Epic Games, for example, intentionally broke App Store rules on in-app purchases to protest the current regime. In response, Apple banned Epic from the App Store until it complied with the rules – a battle currently unfolding in a number of courtrooms across the world, including Australia.
Epic’s skirmish, which is backed by other players like Microsoft, is leading to a growing chorus of discontent over the way the App Store is run. There are fears that an antitrust complaint may be filed against Apple, which could force it to open the iOS app platform. By lowering fees for small developers, Apple might be able to avoid criticism that it behaves unfairly towards the very people who add so much value to its ecosystem.
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