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iPhone 12 Pro Max
Photographer: Brendon Thorne / Bloomberg
Photographer: Brendon Thorne / Bloomberg
Apple Inc. criticized Thursday Facebook Inc. and other internet giants for their ad targeting practices in response to a letter challenging the iPhone maker’s decision to delay a new privacy feature.
The Cupertino, Calif.-Based tech company criticized Facebook’s approach to advertising and user tracking, according to a written response sent to several human rights and life protection organizations private sector, including the Electronic Frontier Foundation and Human Rights Watch:
In contrast, Facebook and others take a very different approach to targeting. Not only do they allow users to be grouped into smaller segments, but they use detailed data about online browsing activity to target ads. Facebook executives have made it clear that their intention is to collect as much data as possible on proprietary and third-party products to develop and monetize their users’ detailed profiles, and this disregard for user privacy continues to expand. to include more of their products.
Apple’s letter, reviewed by Bloomberg News, defended the company’s decision to delay an iPhone feature that requires users to give explicit permission before letting apps track them for advertising purposes. The enhancement was added as part of the company’s iOS 14 operating system in September, but the requirement that all apps use it was delayed until early 2021 after several developers, including Facebook , declared that the change harm their businesses.
Read more: Apple delays iPhone tracking changes that rocked Facebook
Human rights and privacy organizations criticized the delay in a letter to Apple earlier this year. “This means that these privacy protections will not be available during the critical weeks leading up to Until and after the 2020 US election, when people’s data can be used to target them with personalized political ads, ”they wrote.
Jane Horvath, global head of privacy at Apple, said the company has delayed the obligation to “give developers the time they need to properly update their systems and data practices.” Apple remains “fully committed” to this feature, she added.
Facebook responded Thursday afternoon with a lengthy statement accusing Apple of trying to distract users from its own privacy concerns. The social network also accused Apple of using its size to prevent competitors, such as Facebook, from running their advertising business.
“They are using their dominant position in the market to prefer their own data collection themselves while making it nearly impossible for their competitors to use the same data,” Facebook said in the statement. “They claim it’s about confidentiality, but it’s about profit.
(Updates with Facebook comments starting in the sixth paragraph.)
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