Apple encourages music creation on Mac in a new ad



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Apple today shared in the UK a new commercial "Behind the Music" that encourages the creation of music on Mac with portraits of artists.

"From the studio to the stadium tour, the British music scene is alive," says the description of the video. "See emergence and iconic, transplant and glory, a behind-the-scenes glimpse and music."


The announcement is accompanied by a new page on the Apple website that says "Mac is the instrument of choice for musicians around the world". The page features Apple music software, including GarageBand, Logic Pro X, and MainStage 3.

The ad is part of Apple's largest "Behind the Mac" campaign launched last year.

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