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Photograph of David Paul Morris / Bloomberg
Barron's lived in
Apple
(ticker: AAPL) headquartered in Cupertino, California today. Here is an overview of what has been announced:
2:35 p.m. Apple is also launching the iPhone 11 Pro, a new set of high-end phones. This is the first time that Apple uses the word "Pro" in an iPhone. The Pro has a new design, with a surgical quality stainless steel case, and comes in several new colors, including midnight green, space gray, silver and gold. The Pro is offered in 5.8 and 6.5 inch screen sizes, with a "super retina XDR" display, a new term for Apple displays. The iPhone 11 Pro lasts four hours longer than the XS, five hours longer than the XS Max.
There is a new case line for all new phones.
The Pro has a new wide angle camera, a new telephoto camera and a new ultra wide camera, all at 12 MPS. Together, the three lenses give you four times the optical zoom range. Apple said that there are more than 30,000 photo and video apps on the App Store.
Apple evaluates the 11 Pro at $ 999, including $ 1,099 for the Pro Max. Orders begin at 5 am on Fridays; the phone is shipped on September 20th.
2:08 p.m. Then came the iPhone. As expected, the company Apple has unveiled the iPhone 11. The new phones have an anodyne design in aluminum and glass; there are six new body colors. The basic model features a 6.1-inch liquid retina screen. The new phone incorporates a new dual camera system with a new 12 MP wide camera and an ultra wide camera with a 120 degree field of view, which is particularly useful for landscapes. The demo included various other new photo features, including "night mode" for low light situations. The ultra-wide lens also works with video.
A new feature called QuickTake makes it easy to take a quick video by simply holding down the shutter button. Apple says the new phone offers the highest quality video ever available in a smartphone. The front camera now has a 12MP sensor for landscape selfies. They have for the first time added a slow-motion video feature to the front camera: yes, get ready for the Slo-Mo selfies.
The processor in the phone is the new A13 Bionic. Apple says it's the fastest processor ever installed on a smartphone and the fastest graphics processor ever created on a smartphone, which should help mobile gaming.
The battery life will be one hour higher than that of the iPhone XR. The iPhone 11 will be sold starting at $ 699.
1:45 p.m. On the Apple watch. The company has announced the release of the Apple Watch Series 5, with its retinal display still on, which still has a battery life of 18 hours. Previous generations needed to touch the screen or lift the wrist to see the screen. The new watch also has a built-in compass, which makes navigation easier. You can see altitude, tilt, latitude and longitude. The phone also has extensive security features: Each watch with phone capacity includes international emergency calls.
The 5 Series watches are available in aluminum, stainless steel and (for the first time) in titanium, as well as in white ceramic. There is also a range of new high-end design options, including a Hermes model.
Prices start at $ 399, or $ 499 for cell models. Orders are starting today. in stores on September 20th.
The older Apple Series 3 watch, meanwhile, drops to $ 199.
Prior to the hardware update, Mr. Cook had been seduced by the potential impact of the Apple Watch on health research. More than 400,000 people participated in the completed Apple Heart Study. Today, Apple announced three new large-scale studies using Apple Watch's health monitoring features: Apple Hearing Study; Apple's study on women's health; and the Apple Heart & Moving study. People can sign up for the new Apple Research app, launched in the US later this year.
1:29 p.m. Then, Cook has put emphasis on an update on the iPad. Earlier this year, Apple unveiled the iPad OS, a version of iOS specifically designed for the iPad. Apple announced today the creation of the 7th generation iPad, designed to take advantage of the new OS. The new basic version features a 10.2-inch Retina display, an upgrade from the previous 9.7-inch base model. Apple claims that the new iPad is twice as fast as the best-selling PC. The case is manufactured for the first time in 100% recycled aluminum. Prices start at $ 329. For education customers, prices start at $ 299. Orders are starting today with the delivery of the new iPad at the end of the month.
Actions of
Netflix
(NFLX), are down 1.7% as a result of Apple TV + news.
1:20 p.m. After Apple Arcade, Cook changed the subject for Apple TV +, the next streaming service, displaying a trailer for See, a new show created by Jason Momoa of Aquaman. The service will be launched with the first shows on November 1, in 100 countries, at $ 4.99 per month for a family subscription, but a free year with a new purchase of equipment.
1:14 ET Apple's Tim Cook has ignored the usual series of corporate updates that typically launch Apple product launch events, starting with an update on Apple's upcoming Arcade, the next-generation gaming platform. the company, including Frogger demos in Toy Town, a new version of the classic mobile gaming game on traffic-hungry amphibians, and two other games. The service will be launched on September 19 in more than 150 countries with more than 100 games, at $ 4.99 per month for families. The service will be launched with a free trial of one month.
To learn more about today's Apple event, here is the coverage of MarketWatch.
Write to Eric Savitz at [email protected]
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