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Apple on Monday announced an extension of its deadline to require in-app purchases for online events and courses offered in iOS apps until June 30, 2021. Apple previously adjusted the types of events subject to its policy of integrated purchase and 30% standard. reduce in September, with the initial intention of requiring in-app purchases in all relevant apps by December of this year.
Apple cited the coronavirus pandemic, writing in a developer update posted on its website: “As the world combats COVID-19, we recognize that adapting in-person experiences to digital continues to be a challenge. top priority. “
Requiring in-app purchase options for external services such as video streaming and exercise classes offered via iOS has been company policy for some time, but this specific change focuses on adjustments made following Facebook’s September complaint. Facebook’s issue was related to event planners losing much-needed money for their digital events offered through the Facebook app during COVID-19, due to Apple’s 30% built-in buying commission . Apple decided to waive the fees until the end of the year, and the company adjusted its policy to focus on group events and classes so that individual experiences are free of Apple fees.
This lead time extension means developers have more time to integrate in-app purchases into their apps, where appropriate, and to temporarily reap all the benefits of their sales. Apple’s other recent changes to the App Store suggest it is inclined to make concessions, either due to pressure from developers or regulatory oversight of its ongoing legal battle with Epic and an investigation. anti-trust in Europe.
The best example is Apple’s recently announced Small Business App Store program. Any developer making less than $ 1 million in sales per year will be able to apply next year and, if approved, will receive a reduced commission of 15% on the App Store. Other companies like Amazon have negotiated such exemptions, albeit in behind-the-scenes deals rather than in public battles. Amazon Prime Video is able to offer subscriptions with a reduced Apple commission of 15% and sell purchases and rentals through the app without being required to use the purchase option through Apple’s app.
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