Apple Fitness + promotion grows as launch nears

Promotion for Apple Fitness + is stepping up, with advertising initiatives and instructor teasing spotted on social media, indicating that the new subscription service could launch shortly.

MacRumors reader Chris weaver noticed that Best Buy has started announcing six-month free trials of Apple Fitness + with Apple Watch purchases. The ad suggests that retailers have started actively promoting Apple Fitness +, meaning the launch of the service will likely follow soon.

Additionally, Apple Fitness + instructors have started promoting their workout videos on Instagram. The messages, identified by 9to5Mac, involve images of Apple Fitness + instructors with captions saying they are recording workouts and the service will launch “soon.” Posts each use the hashtag #CloseYourRings and mention the @AppleFitnessPlus account.

Instructors Kim Ngo, Betina Gozo, Amir Ekbatani, Scott Carvin, Bakari Williams, Jhon Gonzalez, Emily Fayette, Josh Crosby, Jessica Skye, Jamie-Ray Hartshorne, Kyle Ardill, Ben Allen, Kym Perfetto, Tyrell Désean, Sherica Holmon, LaShawn Jones , Dustin Brown, Sam Sanchez, Gregg Cook, Molly Fox, and Anja Garcia all posted on Instagram to tease the launch of the new subscription service.

Apple has announced that Fitness + will launch before the end of 2020, but no exact release date has been confirmed. As the end of the year approaches in less than five weeks, and in light of these social media posts and promotional ads, the launch of Apple Fitness + appears imminent. There have also been hints that the service will arrive with iOS 14.3 and watchOS 7.2.

Apple first announced Fitness + alongside the Apple Watch Series 6. Priced at $ 9.99 per month and included in the top-tier Apple One bundle, Fitness + is designed to help users. Apple Watch to stay in shape through a series of guided exercises.

Workouts sync with an Apple TV, iPhone, or iPad, so you can see your progress on the screen, and there are several workout categories to choose from, including cycling, treadmill, rowing , HIIT, strength, yoga, dance and the heart. Check out our Fitness + guide to learn more about Apple’s upcoming service.