Apple Grows Chinese AR Developers, Beta Version of Minecraft Earth Comes and a Brief History of AR in Marvel Movies «Next Reality



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This week, when Apple was the subject of scant sources of information that it was canceling the development of its smart glasses, the Cupertino laid the foundation for its future silver recovery equipment with a new initiative focused on mentoring Chinese developers in this area.

Meanwhile, two of Apple's top competitors, Microsoft and Google, showcased their latest mobile AR experiences this week via Minecraft Earth and Google Lens, respectively.

Finally, as Marvel finally completes the first chapter of his cinematic universe, we took the opportunity to revisit his films and his science-fiction concepts and technologies that make us salivate for the future of augmented reality.

Apple Accesses China's AR App Devs Through An Accelerator

With the latest release of ARKit and a new set of Augmented Reality development tools expected to arrive this fall with iOS 13, Apple has taken an unprecedented step by recruiting Chinese developers to fill the gap. App Store AR mobile applications, probably in future view.

On Wednesday, Apple cut the ribbon of a new design development accelerator, located in Pudong District in Shanghai. This is the first such center opened by Apple in China.

Read on to find out more about the new installation and why this is a key strategic change in the company's efforts to develop its ecosystem of mobile AR applications, as well as for its possible entry into the consumer smart glasses market …

THE REALITY INJURED: Snap chose his next class of 10 startups. Companies will benefit from its yellow accelerator, operating under the direction of Mike Su. The list includes several RA companies, including Loco Adventures and Frame.

Microsoft Launches Entries for Earth AR Game from Closed Minecraft Beta

The long tease of the release of Minecraft Earth continues, this time with an opportunity to start playing what could be one of the hottest augmented reality games to date, in front of the general public.

As promised in May, Microsoft has opened its closed beta program for those interested in signing up and diving into the world of Minecraft Earth as soon as possible.

Keep reading to find out what Minecraft Earth looks and how to join the early access version of the game …

& # 39; Stranger Things & # 39; pushes his teeth in Google Lens to promote the new season

The promotions around the release of Stranger Things 3 last week were many, Netflix having even taken control of a complete baseball field via augmented reality.

Now, after fans have had a week to force the series, Google has partnered with The New York Times to offer a new AR treatment involving the series, coming this time directly from the pages of the print edition of the newspaper.

Read further to see how Google uses Augmented Reality to associate the old media with the new magic of computer vision to promote the series of air capture …

Image via Google

THE REALITY INJURED: With AR navigation available in Google Maps via Pixel devices and some alpha testers, new super AR powers could soon be available on the app. Rachel Inman, head of Google Maps AR's design team, is currently looking for twitter.com/rachel_inman/status/1149007260409970689?s=19 experienced user designers experienced in Unity and AR applications for a "rad" project. "We seek to push things even further and need your help!" she said in a recent tweet.

The special effects of Marvel's AR give a glimpse into the future of the AR

Over the past decade, Marvel Studios has been a dominant box office force, garnering over $ 21 billion.

And while these films have garnered the reputation of massive, effects-oriented epics, humor footprints – a seemingly unbeatable formula at the box office – a supporting actor has contributed to the making of the narrative of the most of these films: augmented reality. From advanced Iron Man technologies to the Cosmic Computers of Guardians of the Galaxy, augmented reality has contributed to the feeling of wonder and fear that movies inject into their audiences.

Now, as Spider-Man: far from home officially closes the Infinity saga of the Marvel Film Universe, we take a look at the 23 films from Marvel Studios and how augmented reality has served as an accompaniment to his superheroes. So, just say, spoilers abound …

THE REALITY INJURED: According to Motley Fool Podcast, Joe and Jane Day Trader should invest in two publicly traded companies. Hint: we rhyme with Snapple. Another clue: the other is more surprising, but has already been covered by Next Reality. The podcast also explores why investors should focus on augmented reality and the areas of augmented reality.

Every Friday, Next Reality reviews the latest headlines on the financial side of augmented and mixed reality. This weekly column "Market Reality" covers financing announcements, mergers and acquisitions, market analysis, etc. Check out previous editions of Market Reality for more news that you may have missed.

Cover image via Microsoft / Minecraft Earth

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