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We may have seen the last “Be Right Back”. message on the Apple Store. After inexplicably going down for about an hour late Tuesday night, the Apple Online Store has returned with a new tab, a new look, and plenty of new puns.
While Apple has been selling products online for years, there hasn’t been a real storefront that encourages browsing since the last redesign in 2015. With this new look, products still have to buy links that go to dedicated sections of the store, but you no longer have to jump through the hoops or search for a specific product to browse the digital shelves. The leftmost tab next to the Apple logo now reads “Store” like six years ago, and clicking on it takes you to what Apple describes as “The best way to buy the products you love. “.
Will Apple still have to close the entire store to add something new?
Apple
It’s definitely a better experience and is much closer to the iOS and iPadOS apps. The store’s home page is filled with links to the Apple family of products as well as a series of cards announcing the latest news with clever slogans like “Stick Out” (MagSafe), “Blast Past Fast” (iPhone 12 ) and “A World of Winning Looks” (Apple Watch Straps International Collection). You can still find products the old-fashioned way, but the new design is more likely to encourage impulse purchases. For example, the AirTag is set enlightenment as well as the HomePod mini. Shopping and tech support are also easier to find with dedicated maps in the center of the page.
The look is pretty loaded with lots of card rows and clickable items, but overall it’s a letter experience. And it’s possible that Apple doesn’t need to shut down the store for hours every time it has to add a new product, a weird quirk that’s endearing to Apple fans and baffling to anyone looking to buy one. produced during downtime. Apple has not announced anything regarding the changes to the back-end of the store, and since it also removed the Apple Store app during the update to Apple.com, it is entirely possible that the practice will continue. continues.
Michael Simon has covered Apple since the iPod was iWalk. His obsession with technology dates back to his first PC, the IBM Thinkpad with the pop-up keyboard to replace the reader. He’s still waiting for it to come back in style.
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