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With an emerging middle class and a massive population, China is a big market for the entire technology sector. But the country's economic difficulties, a trade war and local rivals with no margin made the work of all the big names difficult. In the case of Apple, the company recently had to tell investors that it would not sell as many devices in Asia as before, because of "commercial stresses".
according to ReutersBuyers of new iPhones are eligible for interest-free credit and pay about $ 41 a month for an iPhone XR or $ 53 a month for the XS. As in the past, the company, which traditionally avoided selling its products at a discount, will remove some money from the price if users exchange an older iPhone. It is hoped that these measures will be sufficient to slow down the slower sales of new handsets.
It's worth saying that a bad time for Apple is not the same as for other companies because it still brings in billions of dollars each month. Society is however victim of the law of large numbers, because a slight decrease in its explosive profitability seems worse in comparison.
Apple is certainly monitoring the world of financial services to expand its revenues beyond device sales. The company would work with Goldman Sachs to launch a credit card for Apple Pay users, which will offer cashback benefits when you purchase new Apple devices and services.
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