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SAN JOSE, Calif. (AP) – Sales of the iPhone have caused a decline in iPhone sales. The upcoming changes to his phone and software are intended to highlight the growing importance of digital services and to position him as a strong advocate for privacy.
The revisions announced Monday at a conference in San Jose, California, included a new feature that will allow users to connect to apps and other services with an Apple ID instead of their own. • tap similar connection options from Facebook and Google – two businesses that leverage data. sell advertising. Apple said it does not collect tracking information about users of this service.
As part of this feature, Apple will also allow users to hide their real email addresses when connecting to apps and services. This will involve fake email addresses that will automatically be transferred to the user's personal email. Upon release of the next version of the iPhone software this fall, Apple also promises to give users the choice to limit the time that applications can track their location and prevent tracking via Bluetooth and Wi-Fi signals. Fi.
The revisions are part of Apple's ongoing attempts to differentiate itself from other technology giants, many of whom offer free services in exchange for personal data such as location information and personal interests, which fuels advertising generating most of their income. On the other hand, Apple sells virtually all of its money by selling devices and services, which makes it easier for CEO Tim Cook to more easily adhere to "privacy is a basic human right," as one confronts. societal challenges to an increasingly intrusive technology.
Monday's software showcase is an annual rite that Apple organizes for thousands of programmers in late spring. However, this year, Apple faces its biggest challenge since the death of its visionary co-founder, Steve Jobs, nearly eight years ago.
Although still popular, the iPhone no longer generates the benefits of Apple as it has done for ten years. Sales have fallen sharply in the last two quarters and could be re-shocked if the Chinese government targets the iPhone in retaliation for Apple's trade war. Another potential problem is Apple. Regulatory complaints and consumer lawsuits are questioning whether Apple has abused the power of its iPhone app store to thwart competition and annihilate smaller technology companies that depend on it to attract users and sell their services.
Apple is trying to adapt by taking advantage of digital services tailored to the more than 900 million iPhone currently in use. The transition includes a Netflix-type video service that Apple launched in March and which was once again presented on the front of the stage with a preview of one of the new series coming out this fall, " For All Mankind ".
But the iPhone remains Apple's flagship attraction. The next version of its operating system for iPhone, iOS 13, manages to offer both privacy features and a "dark mode" aesthetic for the screen – a feature already available on Macs.
Apple executives also said that iOS 13 will open applications faster and that a new version of the Face ID system will unlock your phone 30% faster. The software will also introduce more artificial intelligence to allow Apple's digital assistant, Sir, to speak more like a human and, if necessary, to automatically take on more tasks, such as reading aloud incoming messages, while Apple is trying to catch up with the digital. assistants manufactured by Google and Amazon. Apple's enhancements to artificial intelligence have also spawned a new photo management tool that selects the best photos taken on a given day or a month or year.
Apple Maps will benefit from the biggest redesign of any of the company's integrated applications. Starting with iOS 13, the maps will include detailed data on the streets and places that Apple has collected with street and aerial footage – a tactic used by its biggest rival of mobile apps, Google, For years.
Apple has also unveiled several new apps for its smartwatch, including independent applications that do not rely on the iPhone, which demonstrates the company's determination to reduce its dependence on this product. The App Store will be available on the watch, which will allow users to find and download applications directly on their watch, increasing the availability of purchases generating commissions for Apple.
The iPad will also have its own operating system instead of grafting on the iPhone software, because Apple tries to satisfy consumers who want the tablet can do more than anything a laptop can do.
In the area of laptops and desktops, Apple divides its iTunes for PC software into three applications: Apple Music, Apple Podcasts, and Apple TV. Apple launched iTunes 16 years ago to sell and manage digital music for iPod, paving the way for the iPhone.
Apple has already given less importance to iTunes on the iPhone and iPad, but it will do the same on the Mac later this year. ITunes will still be available on Macs that use earlier versions of the operating system, as well as on all machines running Windows.
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