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Apple's cheaper iPhone 11 seems to be the most popular model pre-ordered by Chinese consumers after the US tech giant reduced the premium it paid users in China.
Chinese consumers must pay a higher premium than the United States between 10.5% and 12.5% for the iPhone 11, according to CNBC analysis. The cheapest model starts at 5,499 yuan ($ 777). This margin is lower than last year 's iPhone XR – the equivalent of the new iPhone 11 – which was posting a 28% premium.
Apple was finally forced to reduce the price of its iPhone in China for this series.
But the lower prices of the iPhone 11 have interested Chinese consumers.
Fenqile, a Chinese online trading company and authorized Apple dealer, told CNBC that among all pre-ordered iPhone 11s – including Pro and Pro Max – 40% had booked the 128GB iPhone at 128 Go and 22% had ordered the iPhone from 64GB to 11GB. These are the two cheapest models of Apple, which means that the majority of pre-orders relate to the iPhone 11.
This seems to confirm what the Apple website says in China.
The waiting times for the iPhone 11 64 GB and 128 GB extend until October 3, almost two weeks after the release date of 20 September. Delivery times of devices can often give an indication of what the most popular models are. Some color options for the iPhone 11 have an estimated delivery date to Oct. 15. In comparison, the iPhone 11 Pro Max has an estimated delivery date as Sept. 26 in China.
The next most popular pre-ordered model on Fenqile is the iPhone 11 Pro Max 256GB model, which accounts for about 13% of the total number of iPhone 11s ordered on the platform, announced the online trading firm . This phone starts at 10,899 yuan in China and should be encouraging for Apple as a small number of consumers are still buying the most expensive models.
Tim Cook, President and CEO of Apple Inc., talks about the new iPhone 11.
David Paul Morris | Bloomberg | Getty Images
Apple has recently gone through a difficult time in China. In the second quarter of 2019, its shipments decreased by 14% year-on-year, while its market share rose from 6.4% to 5.8% for the same period last year, according to the firm. Canalys market research.
Daniel Ives, general manager of equity research at Wedbush Securities, said that there were between 60 and 70 million consumers in China in an "upgrade window" and that "nearly half" of these people had to move to the iPhone 11 a successful launch. But there are still headwinds.
"Sales in China will remain the most important X variable for Cook & Co. over the next year, due to trade tensions and the situation of Huawei, which would remain under Cupertino fire in the region," said Ives in a note on Sunday, referring to Apple CEO Tim Cook.
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