[ad_1]
When Apple's annual hardware event takes place next week, it will be a significant change for the company. Sales of the iPhone, the device that has brought the company hundreds of billions of dollars over the last decade, have slowed down. Jony Ive, the legendary designer responsible for the appearance of all things that Apple has left. The company advocates more than ever subscription services, in the form of streaming music, digital news and original video series. Oddly enough, he just started offering a credit card.
To be clear, Apple is still one of the most valuable technology companies in the world, with a stock of over $ 200 billion in cash. It's do It's okayand will continue to try to lock people into its ecosystem with the iPhone as the hub. But the challenges that Apple faces at this particular moment are complex. At the macro level, Apple faces the regular threat of disruption of its supply chain strategy deemed effective because of the trade quarrel between President Donald Trump and China. IOS security is increasingly monitored. And Apple's positions both as a giant store of applications and as a powerful manufacturer of applications are questioned. Tech, in recent years, has finally met his skeptics.
Meanwhile, when it comes to hardware and software, products with which billions of people interact daily, Apple is under pressure to innovate. Competitive phone manufacturers have added more and more features to their high-end smartphones, and consumers are expecting something that really deserves to be upgraded. Apple still has a firmer stance on privacy than other tech companies, and it will certainly talk about it this week, but it still has to convince people that they should pay a higher price for it.
The main event
The star of Tuesday's media blitz will still be the iPhone. This year, Apple is expected to introduce three new models, as it has done since 2017, year of the announcement of the iPhone X alongside the iPhone 8 and 8 Plus. Bloomberg reports that two people at the top of the line will carry the nickname "Pro" and will include a new triple lens camera system that captures better images in low light, wide angle shots and near-professional videos. There would also be a successor to the iPhone XR, the "least expensive" phone of last year that had an LCD, not an OLED display, and an impressive battery life.
Of course, in the era of digital photography, it is unlikely that the new material gives a boost to the camera of the iPhone. Advanced software, running on powerful neural engines, can now do it all: repair imperfections and close eyes on the fly, apply depth-of-field effects to live video, and assemble multiple images for the best possible composite. Expect to see more of this on these so-called pro phones.
Apple typically deploys an updated system on a chip each fall, which indicates a new A13 processor this year. It is also said that FaceID receives an upgrade, so that it recognizes more angles of your face. (My unique chinos, thank you.) And if Apple's invitation to this event is an indication, we could also have new colors; think of hues like pastel yellow, sea foam green or Easter violet.
Keeping watch
We do not know if we will see new Apple Watch hardware this year, a processor bump, or just updates to existing watch cases. But a supposed new feature excited the fans of Apple Watch: 9to5Mac indicates that the Apple Watch may soon have an integrated sleep tracking feature, a kind of application to measure the sleep quality of the wearer and add to the plethora of health data that Apple has collected through Watch.
[ad_2]
Source link