Apple is a ‘lifestyle company,’ says new Intel CEO in a bid to motivate employees

It was a time before Apple’s iPhone and other smartphones roamed the earth when people relied on their PCs for internet access. At the time, it was said that Intel was the Gold Standard for chipmakers. But that was then and these days Intel doesn’t have the same reputation. Intel has also had issues with its 10nm process node and has delayed the release of its 7nm manufacturing process until 2022.

There has been talk of Intel looking to contract manufacturer TSMC or Samsung Foundry to produce some of Intel’s chip designs. In fact, Intel recently decided to outsource the production of its second generation discrete graphics chip to TSMC. It is the company responsible for manufacturing Apple’s 5nm A14 Bionic chipset and the powerful 5nm M1 chip that replaces Intel components on some Macs.

Last week, Intel CEO Bob Swan left the company on February 15. His replacement, Pat Gelsinger, returns to the herd; an Intel veteran with over 30 years of experience at Intel, Gelsinger recently spent his days as CEO of VMare. Although Gelsinger won’t take over until the middle of next month, he’s apparently feeling the warmth of Apple’s M1 chip. The latter is equipped with 16 billion transistors. Compare that to the 11.8 billion transistors that are sardinated in the A14 Bionic (which was a 38% increase over the 8.5 billion transistors found in the A13 Bionic).

Intel’s new CEO met with company employees during the week and dropped what some might consider an insult. Apple. Addressing the troops, Gelsinger reportedly said, “We need to deliver better products to the PC ecosystem than anything possible than a lifestyle business in Cupertinofact (emphasis added). Perhaps Mr Gelsinger did not check the performance of the chips designed by this’ lifestyle company in Cupertino. “The M1 offers improved performance and battery life and the addition of the Apple-designed component a jerk in Mac demand.

Maybe Intel’s next CEO was just trying to motivate company employees. The point of the commentary is that Intel is a company that produces chips, chips, and chips. As a result, the chips it produces are expected to be better than those designed by Apple, which makes different products to improve the lives of consumers. In other words, Gelsinger takes a look at the M1 and says how could we allow ourselves to be outdone by a company that doesn’t really focus on chips and instead focuses on consumer electronics.

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