Apple neglects the MacBook in favor of the iPhone 11 – and it could be expensive

You may have noticed that Apple has recently launched some new smartphones, including the iPhone 11 Pro, and that the Cupertino company is set to talk about its latest handsets, it has become more in addition to obvious that he seems almost totally indifferent to his Mac and MacBook.

I can somehow understand why. Smartphones are still considered exciting and modern, and they are a reliable way to get people to spend their hard-earned money every few years.

Laptops like the MacBook, however, are more perceived as daily working horses that are there to do a job, but are not the status symbols they once were. They lost their temper. If Apple was once a computer company, it's now essentially a phone maker.

A phone maker who wants to become a camera manufacturer. The reason why Apple has blocked three ugly goals on the iPhone Pro and has spent most of its launch event talking about the photo and video capabilities of its new phones, is because it's the only way to get the most out of it. he desperately wants to be Canon or Nikon, not Nokia. I do not remember Apple talking about phone calls, 5G or whatever you would use to make phone calls. Use a phone to call people? It's almost as boring as a laptop!

But taking Pictures? That's what all cool children do. So let's make a camera capable of making some phone calls.

So I understand, I do it. But, for those who still think of Apple as a computer company, those who use MacBook and Mac, the fact that Apple neglects this aspect of things begins to frustrate.

Do not be in love anymore

So, what do I mean when I say that Apple is neglecting its PC side of the business? After all, Apple has recently released new versions of its MacBook Air and MacBook Pro notebooks. That surely means that he still has an interest in his laptops?

In fact, I would say that Apple's latest MacBook updates clearly show how much Apple is disinterested in its laptops.

After all, there have been no major new features or changes in notebook design. Apple even got stuck with the keyboard at the throttle switch, despite numerous reports of keyboard failures. If Apple really cared, he would surely have at least changed the keyboard, instead of tinkering around the edges.

Instead, the only enhancements to this year's models are the slightly improved specifications – nothing so much that nothing excites us.

Imagine that if Apple treated the iPhone in the same way as its MacBooks – there were only slight improvements each year – there would be riots in the streets. OK, maybe not. But the queues outside the Apple Store during their launch days would certainly be shorter.

New MacBooks coming soon?

According to some rumors, a more revolutionary update of MacBook Pro would be imminent – with allusions to launching a 16-inch MacBook Pro device with a new keyboard (praise Tim Cook).

However, there was no record of this at the last Apple event. But if Apple is planning a major overhaul, and had released the existing 2019 MacBooks as simple devices to help people until the new – more exciting – MacBook is announced, this is a risky strategy.

Not only would this annoy all buyers of a 2019 MacBook, but a few months later he would find out that he had been completely replaced, but it also allowed Apple's notebook competitors to catch up, or even exceed.

If you wanted a thin, lightweight and powerful device, Apple was the maker of first choice laptops. However, many Windows computers now offer equally impressive high-end models. Nicknamed "Ultrabooks," these Windows laptops with Intel technology offer breathtaking designs and performance that, in many cases, throw the MacBook out of the water. Apple has attracted attention and companies like Asus, Dell and even Microsoft have been keen to expand.

Not only that, but while Apple is stubbornly sticking to the same proven form factor, other notebook makers are testing new, innovative models. Of course, not all of them are successful (we have not been convinced by the Asus ZenBook Pro Duo dual screen, for example), but at least they are doing something different.

Victim of his own success

In many ways, I think MacBooks have been neglected by Apple because they do what they do so well. It can be argued that Apple nailed design a few years ago. So, even in the absence of a major overhaul in the Appearances department, MacBooks remain among the thinnest and most beautiful laptops in the world.

The solid build quality (keyboard problems aside) also means that MacBooks can last for years without their owners feeling that they need an upgrade. Unfortunately, I do not think Apple is interested as much in the type of customer who buys one of his devices every five or six years.

With the iPhone and the Apple Watch (and to some extent, the iPad), Apple has convinced countless people that they had to buy the latest version each year. It is a money tree that he is eager to continue harvesting, even if it means leaving other aspects of his activity to fallow.

Maybe Apple will launch a new exciting MacBook. Maybe he'll regain his passion for laptops. But there are so many alternatives now that are doing such a good job, if not better, that Apple might find it too late.