Apple plans to end brand war against small startup with Pear logo



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Tech giant Apple is said to be negotiating a settlement over a disputed trademark over the logo of small startup Prepear – a minimalist pear that Apple says consumers confuse with its iconic minimalist Apple logo.

MacRumors reports that in August, Apple attempted to oppose a trademark application by the creators of a recipe and meal planning app called Prepear, which used a depiction of a pear as a logo. Apple objected to the Pepear logo, saying it was too similar to the company’s famous Apple logo.

Although the Prepear logo clearly represents the outline of a pear, Apple claimed that the logo “consists of a minimalist fruit design with a right-angled leaf, which easily recalls Apple’s famous Apple logo and creates a commercial impression. similar.

The company behind Prepear, Super Healthy Kids, has started a petition trying to persuade Apple to drop its opposition that Super Healthy Kids said targeted a small business trying to protect a logo that does not resemble the Apple logo. The petition received more than 250,000 signatures.

While Apple hasn’t dropped its opposition, a resolution to the dispute could come soon, as filings with the Trademark Trial and Appeal Board of the United States Patent and Trademark Office during the week last asked that the trial proceedings be suspended for 30 days because negotiations for the settlement of this case.

Either party is free to resume proceedings at any time and proceedings will resume automatically on January 23 if there is no further word from both parties. If a settlement is not found, the dispute could drag on for some time, with the first preliminary disclosures set to begin in March and main trial briefs starting in October. A request for an oral hearing would not arrive until December 2021.

Breitbart News recently reported that last year Apple sued security startup Corellium, accusing the company of violating copyright law by offering researchers access to “virtual” iPhones that could be used to find bugs in iOS products. A Florida federal judge has now dismissed Apple’s copyright lawsuit.

This decision is a major victory for Corellium. Apple has also accused the startup of violating the Digital Millennium Copyright Act (DMCA) for allegedly bypassing iPhone security measures to create the iPhone emulator. This complaint has not yet been dealt with by the court.

Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship. Follow him on Twitter @LucasNolan or contact by secure email at [email protected]



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