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Hey. This is the week in review, where I give a lot of analysis and / or rambling reflections on a story, while browsing the rest of the hundreds of stories that have been published on TechCrunch this week for present my favorites for your reading pleasure.
Last week, I mentioned Google's change of Android name.
The big story
Just as on wheels, sources have revealed to publications that Siri, Alexa, Google Assistant and Facebook are not just digital assistants, they are information portals about the workflows on the AI of Silicon Valley. Oh, and "AI workflow" means that many subcontractors do some manual work to understand what we want when we ask them questions.
This week, Apple announced a dramatic change in how it handles audio review based on Siri user requests to ensure users know exactly what they want to do with privacy.
The big change is that third-party contractors do not have access to any clips for a process called "ranking" and there is an explicit participation process for users. The company has also made fairly explicit apologies, which is rather rare for an entity that seems to think that its MacBook keyboards are still in perfect condition.
This whole situation is important for several reasons. First, Apple sets the tone for protecting consumer privacy among tech giants. It is therefore positive to make significant changes here and to encourage others to make similar updates. Second, Apple has the worst digital assistant for consumers. For example, Siri is without a doubt worse than Alexa and Google Assistant. So they probably have the most to lose here. It's a decision that drives less data to allow the company to refine its technology.
Together, all of these blunders were not really flagrant, they dealt with data that was not nominally connected to the users, but the audio files had to be treated with a little more respect than the anonymous crash reports. Journalism of publications such as The Guardian lobbying for "common" practices within the industry seemed to bring positive change here.
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For the rest of the news of the week.
Trends of the week
Here are some big news articles from big companies, with green links to all sweet, sugary contexts:
- Nintendo's notebook becomes more portable
The Nintendo Switch has been a huge success for the company, but in a new hardware update, the giant is doubling its portability and simplicity strategy to capture some of the market left behind by the DS line. Learn more about it here. - A former Google engineer indicted
Anthony Levandowski, an independent technology guru, who was at the center of Waymo-Uber's litigation litigation, is back in the spotlight after being indicted by the federal government with 33 counts of theft and attempted murder. theft of trade secrets. Read more here. - The next hardware event of Apple is preparing
The company has just sent invitations to reporters for its iPhone event this month. Read more here. - Jack gets hacked
Twitter likes to think about its impact and influence in a less realistic way for an average user by scrolling through spams and insults, but CEO Jack Dorsey had a taste of the sneaky banality of the site when his Twitter account was hacked on Friday and racial slurs were sent. Read more here.
GAFA GAFA
How did big tech companies fail this week? This clearly requires its own section, in order of severity:
- The devolution of the conspiracy theory of YouTube:
[YouTube to reduce conspiracy theory recommendations] - Facebook introduces long-overdue political advertising surveillance:
[Facebook will require political advertisers provide further credentials or have their ads paused]
Photo of Dinendra Haria / SOPA Images / LightRocket via Getty Images
Extra Crunch
Our premium subscription service had another week of interesting deep dives. We've released a roadmap for entrepreneurs looking to leverage Amazon and other advertising platforms to create a direct start to the consumer.
"… This article focuses on acquiring customers, especially on Amazon and online advertising, as part of the D2C strategy. Selling on Amazon, especially third parties (3Ps), has become an increasingly important part of the D2C game manual. About 46 percent of product searches start on Amazon, making it an attractive source of sales, even for early-stage companies. "(Extra Crunch subscription required.)
Here are some of our other best reads this week for premium subscribers. This week, we released insights on the latest agreement with VMware and also looked at how early stage businesses should integrate customer success solutions at an early stage.
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