Apple rejected sticker apps that encouraged mask wear, but now reinstalls them



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Two Apple developers have been given the green light to promote the wearing of masks with their sticker apps for iOS, after previously receiving refusals from Apple suggesting they were making “inappropriate references to the COVID-19 pandemic.”

Here’s how this story started:

How could a friendly sticker wearing a mask be an inappropriate reference to COVID-19, especially when Apple has its own emoji wearing a mask? That was the question I was concerned about, so I contacted Apple yesterday.

This morning, Apple responded that not only The company doesn’t have any rules on stickers wearing masks, but that both of these examples are quite OK – and both developers have since confirmed that Apple has approved their apps.

It’s unclear why they were initially rejected, but Apple says it only made sure to let medical institutions and official health agencies mention “COVID-19” in their app names or metadata (which opportunists might try to get their apps to appear higher in the search). Apple and Google have policies designed to make sure COVID-19 searches point to apps that could actually help protect you.

Those particular apps are the * Chef’s Kiss * and Emoji Me Animated Faces Kids apps, in case you’re curious.



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