Apple renames Apple Beats 1 to Apple Music 1 to confuse us

Apple today announced the addition of two new offerings to its global radio portfolio: a hit station and one for country music. A little confusing for fans of his existing and immensely popular Beats 1, Apple also announced that the station will be renamed Apple Music 1. As with its maddeningly frustrating Apple TV and TV + brand, the devil is in the details in terms of what Apple is referring to going forward.

Let me try to summarize this as clearly as possible: you can listen to Apple Music 1 on the Apple Music app, where you can subscribe to Apple Music, which is basically Apple’s Siri-compatible premium version of Spotify. Apple hasn’t provided much clarity on why this name change is happening now and why it is doing badly. HBO brand thing giving multiple products and services only slightly different iterations of the same name. If I had to guess, however, it might have something to do with the consistency of its offerings and seizing every opportunity to reach Apple at every turn.

If there was a question that Apple wants you to know exactly who offers all of its services, which ones? grow in number seemingly day to day – certainly not with today’s rollout. His popular music station, which would feature charts from the eighties to the early years, would be called Apple Music Hits. The new country music station, I’m pretty sure you guessed it, will be Apple Music Country.

Basically, Apple intentionally forces us to say its name every time we refer to a service. No one is going to say that they recently subscribed to “music” or just bought a “TV” because those terms are so nondescript they could refer to just about anything. We wear Apple Watches, we subscribe to Apple Music and listen to Apple Music 1 and pay for Apple TV + which we watch with Apple TV the app on our physical Apple TV set-top boxes, while reading Apple News (or Apple News +) and play Apple Arcade and pay for it all with Apple Pay.

Apple, Apple, Apple. Apple? Apple! ? ?