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Apple is cutting production of the iPhone 12 mini in the first half of this year, Nikkei Asia reports. Planned production of the smaller iPhone 12 model is said to have been reduced by 70% or more in the first half of this year, which is the majority of a 20% reduction in total iPhone 12 production. Some vendors have been asked to temporarily cease production of specific components for the iPhone 12 mini, while other parts are reassigned to the Pro and Pro Max, Nikkei reports.
Along with the latest news on iPhone production, Nikkei Apple also reports that Apple has postponed production of two new Apple Silicon MacBooks. Originally due to go into mass production in May or June, laptops will now be manufactured in the second half of the year. NikkeiApple’s report does not reveal which of Apple’s supposed MacBooks it could be.
Despite the cuts, iPhone production is still expected to increase from 2020. Apple plans to produce 75 million handsets in the first half of the year and 230 million phones during 2021. be because Apple has been too aggressive in the reservation production capacity before the global chip shortage. The shortage is now creating problems for companies both inside and outside the tech industry.
NikkeiThe report is the latest indication that Apple’s miniature addition to its flagship line of smartphones has fallen short of expectations. Last month, Reuters reported analyst data that said sales of the 12 mini only accounted for 5% of Apple’s smartphone sales in the first half of January. Nikkei reports that at the end of last year, the mini accounted for 10-15% of Apple’s iPhone 12 series orders.
While we liked the iPhone 12 mini when we reviewed it, overall demand for smartphones is tending towards phones with larger screens. And while the 12 mini also benefits from being cheaper than other handsets in the iPhone 12 line, customers have the option of purchasing the previous year’s models if they want to save money.
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