Apple Security: Apple promises customers a safer digital world – for a price

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At a prominent media event held on Monday, a procession of Apple executives and celebrities set out a compelling vision of a safer digital world for consumers – a world where privacy is paramount, where real people review and recommend the content, and where families can enjoy the piece. the spirit that comes from knowing that their kids are watching age-appropriate videos in a protected environment.

"There has never been a moment as similar to this one," Oprah Winfrey said on stage at the event. "We have this unique opportunity to surpass ourselves in the way we use and choose to use our technology and our humanity."

The only problem: the Internet experience today will cost you over hell.

Apple wants investors to focus on its service activities. Regulators can also
Apple unveiled a series of potentially expensive subscription products and made security a key part of its sales pitch for everyone. A top-of-the-line version of Apple News, containing hundreds of magazines, has been launched with the promise of a "privacy for the user" and human editors crafting articles for the local people. readers. An original video streaming service will focus on inspiring and inclusive stories tailored to the entire family. A new subscription gaming platform will be launched without allowing data collection.

Apple's implicit message was clear: for those who can not or do not want to pay extra monthly fees, YouTube's recommendation algorithms always work at the extreme extreme of reality, and the collection of bottomless data on platforms such as Facebook and Google. For all the others, there is Apple.

This was evident from the first moments of Monday's event. In his opening remarks on the company's approach to its growing range of digital services, Apple CEO Tim Cook said: "They are designed to protect the privacy and the security of your personal information. "

In some ways, this marked the culmination of a year in which Scandal revealed that Facebook and its company were turning to Facebook as a result of its privacy scandals. Apple's CEO has called privacy "a human right"; Targeted ads promoted by Facebook and Google were considered "scary" and called for stricter privacy laws. In doing so, it has effectively positioned Apple as a haven for weary Internet users.
Apple executives hammered the message Monday. In a press release on the subscription gaming service, Phil Schiller, Apple's senior vice president of global marketing, said, "Apple Arcade games will be perfect for families, respect users' privacy and will not include no ads or need additional purchases. "

The dream of digital security for the whole family has also been a recurring theme. While introducing new features on the updated Apple TV application, the director of program management, Cindy Lin, took the time to marvel at the experience of new kids on the service. "If we want to learn something new, be inspired by other children or just let our imagination fly away, I like the fact that we have a safe place to explore together," he said. Lin said.

Even the original content of Apple invests in this desire for family comfort. Among the celebrities who took the stage Monday were safe choices such as Reese Witherspoon, Steven Spielberg and, of course, Oprah. They are not edgy entertainers or secular comics, but rather pillars of the family.

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Anyone who has already had his iPhone automatically correct a sworn word "dodging" should have known that this day was coming. Apple has a long history of making sure that its App Store and its services are safe spaces, sometimes to the detriment of users who only want to hide from time to time. Now, it is clear that once again, the key to its future success is to live a safe experience.

The stakes are high for Apple. While sales of its core iPhone product line are declining, the company has increasingly sought to guide investors and the media on the potential for profitability of its digital services, including Apple Pay, Apple Music and App Store. . Paid subscription products unveiled on Monday could help Apple to develop its business sector, which has exceeded $ 10 billion in revenue in the last three months of the year. last.

The Apple News premium product will cost consumers $ 9.99 per month. Apple has not yet disclosed the prices of other new paid subscription products.

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