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End of 2017, Apple (NASDAQ: AAPL) launched three new iPhones. Two – iPhone 8 and iPhone 8 Plus – had the same size and screen size as many of their predecessors. The third model, iPhone X, was a great departure for the iPhone range, incorporating a new full-screen design, a front-facing depth-sensing camera and an organic light-emitting diode display, which helped improve the quality of the iPhone. picture.
For its 2018 range, the company has upgraded the iPhone X, selling the new model under the name of iPhone XS. He was also proposing a larger version of the iPhone XS, called iPhone XS Max. For the mass market, he introduced the iPhone XR, which is larger than the iPhone XS (but smaller than the iPhone XS Max) and uses an LCD instead of the iPhone. an OLED screen. It also uses a less expensive aluminum construction, a single-lens rear camera and does not have the company's 3D Touch function.
Source of the image: Apple.
Apple should stick to the same screen sizes and general form factors for the iPhones it will launch later this year. However, by 2020, Apple should completely rethink screen sizes and screen technologies deployed across the entire product stack, according to a new DIGITIMES report. Let's take a closer look.
All-in on OLED
DIGITIMES claims that Apple's 2020 iPhone range will completely eliminate LCDs – OLED displays will become the norm in all areas. This should help the Apple lineup look more competitive, as OLED displays are considered an option of choice these days, while LCDs are apparently synonymous with legacy technology. OLED displays also tend to have higher resolutions than their LCD counterparts because of differences in the subpixel arrangements of each technology, making OLEDs more marketable.
The publication claims that the screen size of these upcoming iPhone will be 5.42, 6.06 and 6.67 inches.
If this is true, Apple is expanding the range of screen sizes of its iPhone. The 6.06 inch iPhone should be the usual business model, essentially replacing the 6.1-inch LCD models and the 5.8-inch models in one fell swoop. The 6.67-inch model looks like the natural successor to the 6.5-inch models – customers who love big screens will likely appreciate the extra value of the screen, especially if Apple can design the new 6-in-6 model, 67 inches so that it fits in the same physical footprint. the 6.5 inch iPhone XS Max today does it.
The 5.42-inch model looks pretty interesting. It is likely that this is considered the cheapest of its trio of iPhone 2020 and could help the range of iPhone to attract a wider audience. Many iPhone customers may simply not want a solution that is the size of the 5.8-inch iPhone XS or the 6.1-inch iPhone XR while wishing to take advantage of the latest technology from Apple. Such a device, particularly if the screen / body ratio is high, could be very tempting for these types of customers.
Since Apple is struggling with declining sales of iPhone units, it is absolutely essential to improve its product portfolio to attract a wider audience.
Take away food
At present, there is no guarantee that the DIGITIMES reports on the iPhone 2020 screen sizes are accurate – sometimes, sources of information distort things, and other times, the plans simply change. However, I think that what DIGITIMES reports not only goes beyond a basic control of mental health but also gives business a lot of meaning.
The combination of these new screen sizes, the usual processor upgrade, the addition of 5G capacity and the company-made camera subsystem enhancements should merge into an interesting package. products that could boost Apple's Apple business.
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