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The service will be launched with original series such as "The Morning Show" with Reese Witherspoon and Jennifer Aniston.
Apple reveals more and more details about its streaming service.
The tech giant announced Tuesday morning that the TV + subscription service will be launched on November 1, offering originals such as Jennifer Aniston and Reese Witherspoon starrer The morning show for $ 5 per month for a family subscription. This is significantly cheaper than the Netflix offers ($ 13 per month for the most popular package) and Disney + ($ 7 per month at its launch on November 12). In order to boost subscriptions to the service, Apple offers anyone who buys an Apple device one year of free TV +.
Apple CEO Tim Cook made the announcement at the company's annual event in the fall, noting that people were wondering about the details of the next service. "Our mission for TV + is to bring together the best original stories of TV and film creative minds," he said, describing projects as "stories that help you find inspiration, emotions, stories to believe, that have a purpose ".
TV + is launched in more than 100 countries with a range of originals including Morning showHailee Steinfeld starrer Dickinson, The drama of Jason Momoa See, drama of space For all mankind and documentary The elephant queen. There will also be child-friendly offers like Helpsters manufacturers of Sesame Street and Snoopy in the space. Other originals, including those of Kumail Nanjiani Little America and drama of the coming of age Hala, should be published on the service every month.
For most originals, Apple plans to release three episodes at launch, with additional episodes dropping every week, but the company has announced that it would abandon complete seasons of some originals.
The launch of TV + will complement Apple's TV application, which offers a showcase for buying and renting titles and subscriptions to streaming services such as Showtime and HBO Now. The revamped TV app, part of Apple's plan to eliminate iTunes, comes from the fact that the iPhone maker has pushed the manufacturer to double its service business, which generates revenue from subscriptions like Apple Music and iCloud. Apple has publicly announced that its goal was to bring the turnover of its services to more than $ 50 billion by 2020. In addition to TV +, Apple has also launched News + for magazine subscriptions and on September 19th, it will launch Arcade for mobile games.
TV + will be available on iPhone, iPad, Apple TV decoders, iPod touch and Mac. There will also be a version of the service's web browser. The family plan includes access for up to six family members. In its desire to become a provider of entertainment programs, Apple has also taken a rare initiative and made agreements with other manufacturers to offer the application on other platforms, including televisions. Samsung smart, Roku, Sony, VIZIO and Amazon Fire TV.
After years of refusing their plans to enter Hollywood, Apple executives have taken their first steps into entertainment with the recruitment in June 2017 of veterans of Sony TV, Jamie Erlicht and Zack Van Amburg . The couple has spent most of the last two years building a team and buying a range of originals that, in addition to Morning show comprises See with Jason Momoa and Dickinson with Hailee Steinfeld.
Initially, Hollywood rushed to work with Apple because of its deep pockets and branded cache – Steven Spielberg, JJ Abrams and Oprah have all made deals with the company – but the creative community has become more in addition frustrated over the months, with little details available on the current service. Apple invited dozens of stars and creative partners to its services event in March, but gave little concrete information about the service (beyond the TV + name and vague launch schedule of the service). Autumn) and showed few sequences of his upcoming projects. In the meantime, there have been difficulties, including several showrunner starts, and concerns that executives are seizing programming rather than wanting to make it suitable for a wide range of audiences.
The company is preparing for the launch of TV + with the deployment of trailers for the space theater For all mankind, Morning show and Dickinson.
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