[ad_1]
People may be able to go to theaters to see some of the biggest movies from Apple before they go to Apple TV Plus.
Apple would intend to follow a traditional theatrical release plan, according to the the Wall Street newspaper, which could go beyond what Netflix offers for some of his biggest movies. This means that some movies would stay in theaters for 12 weeks before they can be streamed. Apple plans to test the release calendar with its upcoming film Sofia Coppola On the rocks, according to Newspaper. The company wants to publish it in the middle of 2020, possibly after a premiere in Cannes, the report adds. On the rocks is the first film from Apple's partnership with studio A24, adored by critics.
A Sofia Coppola drama about the relationship between a girl and a father (played by Rashida Jones and Bill Murray) is not exactly an Avengers movie; it's not going to break $ 1 billion at the box office. This, however, allows Apple to compete for an Oscar. Amazon Studios began looking for similar theatrical releases for some of its 2015 nominees. Films like Manchester by the Sea, which saw lead actor Casey Affleck win the actor's Oscar in a lead role in 2017, received a longer three-month release in theaters compared to other films . Amazon will sometimes release a movie for two weeks in movie theaters.
The decision to give movies true movies for cinema also comes at a time when Netflix is in direct conflict with major theater distributors like AMC and Regal. Netflix has never broadcast a movie for 12 weeks. A Netflix movie has never played in a major national theater chain. Netflix's priority has always been serving its subscribers and meeting their needs at home. The company has released films in theaters for limited release, including an Oscar Romawho was in theaters for 21 days. The latest Netflix movie, Martin Scorsese L & # 39; Irish, will also be released in theaters for 21 days, but this is not without internal conflict or controversy. Scorsese wanted a full national outing, according to a report by the New York Timesbut Netflix, AMC and Regal would not budge.
The dichotomy between Netflix and Apple's plans could also give Apple a seductive edge. Netflix can not promise big filmmakers like Scorsese that their films will be shown at AMC, and therefore in the biggest theaters in the country. If Apple plays the long game of theatrical release, the company can offer something that Netflix can not.
Nevertheless, Apple is just starting to get into the original content and it will take time to create a little confidence. The company would have offered Star Wars: The rise of Skywalker director J.J. Abrams 500 million dollars to create content exclusively for Apple with his company Bad Robot. Abrams abandoned the deal and signed a global contract with WarnerMedia worth an estimated $ 250 million, provided it could work with other studios and networks, including Apple and Disney.
Apple does not seem to be looking for Disney box office dominance, but rather a prestige game. His television originals, including The morning show and For all mankind, are examples of series that could make Emmy games for traditional networks. His films, especially those produced by A24, are also expected to be major Oscar nominees. Get used to seeing Apple CEO Tim Cook sitting at an Oscar-winning table – perhaps even in the face of other technology buddies, such as Amazon CEO Jeff Bezos.
[ad_2]
Source link