[ad_1]
Apple has rhetorically attacked Google and Facebook for years about how these companies handle user privacy. At its developer's annual conference on Monday, the iPhone maker brought the product-level rivalry.
A new service called Connect with Apple will allow users to connect to their various online services with their Apple ID, thus avoiding them to use Facebook or Google authentication credentials as often. The point of sale for Apple is that it claims to protect privacy better than Google or Facebook, which use data connection services to sell advertisements on the Internet.
The launch highlights Apple's multi-year efforts to organize its marketing and engineering efforts around user privacy, as it goes beyond the iPhone to focus on software and subscription services, where Businesses using different business models have often taken a lot of time to build their products.
On Monday, one of Apple's slides showed the Google and Facebook logos with a list of personal information that these two companies collect, such as friends, a hometown, and a sex. By the way, Craig Federighi, vice president of Apple, called it "abuse" when developers use WiFi and Bluetooth signals to determine the position of a user without access to GPS. Apple said that on the iPhone, it "closed the door" to the practice, which Facebook acknowledged to have used in December.
"The clichés at Google and Facebook are everywhere in this speech," tweeted Neil Cybart, an analyst.
Apple has not had any comment beyond its main presentation. Representatives from Google and Facebook did not immediately respond to requests for comment.
Craig Federighi, senior vice president of software engineering at Apple, will speak at the announcement of new products at the Apple Worldwide Developers Conference on Monday, June 4, 2018, in San Jose, California.
Marcio Jose Sanchez | AP
Facebook held its annual developer conference from the end of April and Google followed in May. Both companies have responded to the current climate by dedicating time to their events by defining their new work around privacy and giving users control over their data.
Apple wants to make sure that consumers know where the priorities are. The company began using privacy-sensitive messaging in 2014, when Chief Executive Officer Tim Cook wrote an open letter on the subject, which is now an integral part of the way the company recruits employees. talents and markets its products. In January, Apple began broadcasting TV commercials and posting signs showing the importance of privacy.
In the new login product, Apple even offers a feature that allows app developers to have a disposable email address to use instead of their personal email address.
When software products border fear, Apple wants to face criticism. For example, he announced a new way to track lost Mac laptops even when they are not connected to the Internet. The computer sends Bluetooth signals that are detected by iPhones and other nearby Apple devices. To satisfy skeptics, Apple said Monday that property tracking was "encrypted and anonymous from start to finish".
Apple also makes changes to its user data policies when issues are reported. The company quietly updated its developer guidelines on Monday to indicate that "kids' apps can not include third-party advertising or analytics" after a recent Wall Street Journal article put in place light companies collecting advertising data in children's apps.
That's part of the difference between Apple and what Cook calls "the other guys".
WATCH: Apple unveils iOS13 at the WWDC dispatch
[ad_2]
Source link