Apple Special Event – What you need to know the week of March 25

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "This week, Apple (AAPL) should continue its campaign to convince investors that its future is in services rather than hardware. "data-reactid =" 15 "> This week, Apple (AAPL) should continue its campaign to convince investors that its future is in services rather than hardware.

The tech giant is expected to present two new deals during its special Monday event: a video streaming service and an information subscription platform.

<p class = "canvas-atom-text-canvas Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Apple's public service hub has begun in earnest at the beginning of the year, after the company & nbsp;unexpectedly cut& nbsp; its quarterly sales forecast and iPhone sales below expectations. Since then, management has postponed its existing and future service offerings, which accounted for only 13% of the total revenues of the & nbsp;first fiscal quarter& nbsp; – The future of the company in the face of declining sales of devices. "data-reactid =" 17 "> Apple's public services hub really started at the beginning of the year, after an unexpected reduction in its quarterly revenue forecast Since then, management has expanded its existing service offering and future – which accounted for only 13% of total revenue in the first quarter of the year – as the future of the company given the slowdown in device sales.

Some of Apple's current services include the App Store, iTunes, Apple Music and iCloud.

<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Over the past week, Apple has launched a multitude new versions of some existing hardware offerings, including & nbsp;AirPods upgraded& nbsp;MacBook& nbsp; and a new & nbsp;ipad mini. Analysts speculate that this has left little to unveil for the company during its event in Cupertino, California, with the exception of its new video and news platforms – which the company teases for months. "Data-reactid =" 19 "> In recent years This week, Apple unveiled a host of new versions of some of its existing hardware offerings, including improved AirPods, MacBooks, and a new iPad. Did not leave much to the company during its event in Cupertino, California, with the exception of its new video and information platforms – which the company has been teasing for months.

Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" The early launch of streaming would put Apple in a number of video service providers seeking to attract the attention of consumers and to share their portfolio Some of its main competitors will be the incumbent operators of this space, including Netflix (NFLX), Amazon Prime Video (AMZNand Hulu, as well as newcomers, including Disney (DIS) and NBC, which should each start their own services. "Data-reactid =" 20 "> The anticipated launch of streaming would place Apple in an increasingly populated sector of video providers seeking to attract consumer attention and share its share of the portfolio. historical space operators, including Netflix (NFLX), Amazon Prime Video (AMZN) and Hulu, as well as newcomers, such as Disney (DIS) and NBC, who should each launch their own services.

"The investment community is generally cautious about Apple's ability to differentiate its new video streaming service, given the leadership of existing players in the market," writes Morgan Stanley's Katy Huberty note. "As a result, we believe that Monday's launch event could serve as a stock market catalyst as Apple bundles multiple services into a differentiated whole."

Huberty pointed out that Apple Music had launched "with great skepticism," but had then contributed to an annual 5-point growth in services during its first full year of post-launch, suggesting an equally lucrative deployment for some of the latest Apple offers.

The Apple logo is displayed in the Apple store located in the Brooklyn district of New York. (AP Photo / Mary Altaffer)

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "In addition, Apple has an" ace in his sleeve " , "& Nbsp;Dan Howley, technical editor of Yahoo Finance, writesIn that the company has the advantage of being able to install any new application, such as a video streaming service, on virtually all iOS and Apple TV devices on the market. CEO, Tim Cook, revealed during a phone conversation with investors in January that he had 1.4 billion active devices in the world at the end of the holiday quarter, thus throwing out the foundations of a potentially huge ecosystem of new services. "Data-reactid =" 43 "> In addition, Dan Howley, publisher of Yahoo Finance, wrote:" Apple has an asset ", in that the company has the advantage of being able to install new applications, such as a video streaming service on almost all iOS devices and Apple TV on During a phone conversation with investors, CEO Tim Cook announced that he had $ 1.4 billion in Devices active in the world at the end of the holiday quarter, thus laying the foundation for a potentially new ecosystem of new services.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Similarly, Needham analysts & nbsp;updated last week Apple's shares, which rose to $ 180, went from $ 180 to $ 225, citing the company's ecosystem and waiting for continuous announcements. Data-reactid = "44"> Similarly, last week, Needham analysts increased Apple's stock to Strong Buy from Buy and raised its price target to 180 USD, from 180 USD to 180 USD, citing the company's ecosystem and streaming ads waiting. The bullish call had propelled Apple's stock up.

Economy in short

A host of economic data will also be the focus of concern this week after the Federal Reserve's tightening outlook and weak data from last week's manufacturing sector have revived fears of an economic slowdown.

One of the key data will be available this weekend, with the results on personal income and personal expenses released Friday by the Bureau of Economic Analysis. According to expectations, personal income should have increased 0.3% in February. This would reverse the 0.1% drop in January, which marked the first decline in more than three years, due to lower dividends and personal interest income.

Personal spending, delayed due to the partial closure of the government, is expected to rebound to 0.3% in January. The metric index fell 0.5% in December, the largest decline in nine years.

<p class = "web-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The expected rebound in personal income and spending would coincide with a stock market that had its best start to the year over two months since 1991, as well as data indicating increased consumer confidence in the past & nbsp;two& nbsp;month. "data-reactid =" 53 "> The expected rebound in personal incomes and expenditures would coincide with a stock market that reportedly had its best start to the year over two months since 1991, as well as data indicating increased confidence in retailers. consumers in the last two years.

Data on personal consumption expenditure will be published alongside these reports. The basic ECP is expected to have remained at 0.2% on a monthly basis and 1.9% year-on-year in January. This indicator excludes volatility in food and energy prices and is the Federal Reserve's preferred measure of core inflation.

<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Expectations of controlled inflation are likely to Supporting the Federal Government The Reserve's Reserve Position for Future Monetary Policy Movements In fact, inflationary measures have now & nbsp;drift underneath& nbsp; the Fed's 2% target, although some analysts have said that underlying inflation should accelerate as the labor market tightens. "Data-reactid =" 55 "> Expectations for controlled inflation should support the Federal Reserve's" patient "retention In fact, inflation measures have now fallen below the 2% target set by the Federal Reserve. Fed, although some analysts have said that core inflation should pick up as the labor market tightens.

Federal Reserve Chairman Jerome Powell speaks at a news conference in Washington on Wednesday, March 20, 2019. (AP Photo / Susan Walsh)

<p class = "canvas-atom web-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The central bankers wrote in their latest policy & nbsp;declaration& nbsp; last week, "given the changing global economic and financial situation and moderate inflationary pressures, the committee will be patient as it will determine future adjustments to the federal funds target range that could be appropriate to support these results ". Reserve has also lowered its GDP growth outlook in 2019 to 2.3% from 2.3% previously. Central bankers wrote in their latest news release last week that "in the light of global economic and financial developments and reduced inflationary pressures, the committee will be patient as it will determine what future adjustments to the target range for the federal funds rate may be appropriate to support these results. The Federal Reserve also lowered its GDP growth outlook in 2019 to 2.1%, from 2.3% previously.

Economic calendar

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "On Monday: Chicago Fed National Activity Index (-0.25 expected, -0.43 previously); Manufacturing activity of the Dallas Fed (expected 9.6, 13.1 before); Chicago Fed President Charles Evans speaks in Hong Kong; Philadelphia Fed President Patric Harker speaks in London; Boston Fed President Eric Rosengren Speaks in Hong Kong "data-reactid =" 78 ">On Monday: Chicago Fed National Activity Index (-0.25 expected, -0.43 previously); Manufacturing activity of the Dallas Fed (expected 9.6, 13.1 before); Chicago Fed President Charles Evans speaks in Hong Kong; Philadelphia Fed President Patric Harker speaks in London; Boston Fed President Eric Rosengren Speaks in Hong Kong

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Tuesday: Housing starts in February (1220k planned, 1230k before); Building permit (1300 K expected, 1317 K before); FHFA house price index, January (expected 0.4%, previous 0.3%), Richmond Fed manufacturing index, March (12 expected, 16 previously); Conference Board consumer confidence, March (132 expected, 131.4 before); Patrick Harker, president of the Philadelphia Fed, speaks in Frankfurt; San Francisco President Daly speaks in San Francisco; Chicago Fed President Charles Evans, speaking at Q & A in Hong Kong "data-reactid =" 79 ">Tuesday: Housing starts in February (1220k planned, 1230k before); Building permit (1300 K expected, 1317 K before); FHFA house price index, January (expected 0.4%, previous 0.3%), Richmond Fed manufacturing index, March (12 expected, 16 previously); Conference Board consumer confidence, March (132 expected, 131.4 before); Patrick Harker, president of the Philadelphia Fed, speaks in Frankfurt; San Francisco President Daly speaks in San Francisco; Chicago Fed President Charles Evans Speaks at Hong Kong Q & A

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Wednesday: Mortgage applications MBA (1.6% previously); Trade balance in January (- $ 57.5 billion forecast, – $ 59.8 billion previously); Current account balance, 4th quarter (- 130 billion USD expected, – 124.8 billion USD previously) Esther George, president of the Kansas City Fed, expresses in New York "data-reactid =" 80 ">Wednesday: Mortgage applications MBA (1.6% previously); Trade balance in January (- $ 57.5 billion forecast, – $ 59.8 billion previously); Current account balance, 4th quarter (- 130 billion USD expected, – 124.8 billion USD previously) Esther George, president of the Kansas City Fed, expresses in New York

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Thursday: QoQ annualized GDP, 4Q final (2.4% forecast, 2.6% previously); Initial jobless claims, week ending March 23 (225k expected, 221k before); Continuation of unemployment claims, week ending March 16 (1750k before); MoM – Pending Home Sales, February (0% forecast, 4.6% previously); Manufacturing activity of the City of Kansas City (1 forward); Randal Quarles, Vice President of Supervision, speaks in Frankfurt, Richard Clarida, Vice President, Paris; New York Fed President John Williams visits Puerto Rico; St. Louis Fed President James Bullard Speaks on Economic Outlook "data-reactid =" 81 ">Thursday: QoQ annualized GDP, 4Q final (2.4% forecast, 2.6% previously); Initial jobless claims, week ending March 23 (225k expected, 221k before); Continuation of unemployment claims, week ending March 16 (1750k before); MoM – Pending Home Sales, February (0% forecast, 4.6% previously); Manufacturing activity of the City of Kansas City (1 forward); Randal Quarles, Vice President of Supervision, speaks in Frankfurt, Richard Clarida, Vice President, Paris; New York Fed President John Williams visits Puerto Rico; St. Louis Fed President James Bullard discusses economic outlook

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Friday: Personal income, February (0.3% expected, -0.1% previously); Personal expenses in January (0.3% forecast, -0.1% previously); PCE Deflator, YoY, January (1.4% predicted, 1.7% previously); PCE Core MoM, January (0.2% forecast, 0.2% previously); PCE Core YoY, January (1.9% predicted, 1.9% previously); MNI Chicago PMI, March (61 expected, 64.7 before); New home sales, February (expected 620 K, 607 K before); University of Michigan, final sentiment, last March (97.8 expected, 97.8 before) "data-reactid =" 82 ">Friday: Personal income, February (0.3% expected, -0.1% previously); Personal expenses in January (0.3% forecast, -0.1% previously); PCE Deflator, YoY, January (1.4% predicted, 1.7% previously); PCE Core MoM, January (0.2% forecast, 0.2% previously); PCE Core YoY, January (1.9% predicted, 1.9% previously); MNI Chicago PMI, March (61 expected, 64.7 before); New home sales, February (expected 620 K, 607 K before); University of Michigan Sentiment, March finale (97.8 expected, 97.8 before)

Earnings calendar

On Monday: Red Hat (RHT), after markets close

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Tuesday: Carnival (CCL) before the opening of the market; KB Home (KBH) after the close of the "data-reactid =" 85 ">Tuesday: Carnival (CCL) before the opening of the market; KB Home (KBH) after the close of the market

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Wednesday: Paychex (PAYX), Lennar (LEN) before the opening of the market; PVH (PVH), Lululemon Athletica (LULU) after the close of the "data-reactid =" 86 ">Wednesday: Paychex (PAYX), Lennar (LEN) before market opening; PVH (PVH), Lululemon Athletica (LULU) after the close of the market

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Thursday: Accenture (ACN) before the opening of the market; Catering equipment (HR), Science Applications International Corp (SAIC) after the close of the "data-reactid =" 87 ">Thursday: Accenture (ACN) before market opening; Catering Equipment (HR) and Science Applications International Corp (SAIC) after market close

Friday: CarMax (KMX) after the close of the market

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Emily McCormick is a journalist for Yahoo Finance. Follow her on Twitter: @emily_mcck"data-reactid =" 90 ">Emily McCormick is a journalist for Yahoo Finance. Follow her on Twitter: @emily_mcck

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