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A new report from The telegraph This weekend claims that Apple Store vendors have been “forced” by the company to agree to stricter terms for selling their products in Apple Stores and in the Apple Online Stores. Suppliers cited in the report describe being “pressed” by Apple through these new terms.
Through its retail and online stores, Apple sells accessories and products manufactured by third-party companies. This includes things like iPhone cases, smart home accessories, Mac devices, and more. These are the companies affected by the new conditions of the Apple Store.
The report explains that suppliers must now wait 60 days after completing an order before being paid, compared to 45 days currently. Businesses are also now required to accept a “consignment model,” which means they are “paid only after an item is sold, rather than after it is received by Apple, which passes the costs on to them. ‘inventory”.
Interestingly, the suppliers say that in the past they were able to negotiate these terms with Apple. This time around, however, the terms would have been “set by Apple and not open for negotiation.” This ensures that all providers now follow the same terms, as opposed to different terms for different providers, but it puts more pressure on each of them.
A company that sells products in the Apple Store said, “They’re not doing their sellers any favors; their suppliers face cash flow challenges that they don’t. I don’t think anyone will refuse them; there is very little competition for the brand exposure you get with Apple. It is definitely a squeeze.
In response to the story of The telegraph, an Apple spokesperson said:
“We deeply value the close relationship we have with the world-class companies that sell their products through Apple.com and in our stores. Apple regularly evaluates the assortment of third-party products we sell and the structure of our models to enable suppliers to reliably and confidently grow their businesses. “
Ultimately, vendors are unlikely to end their contracts with Apple in light of these new terms, the report says. According to vendors, Apple Stores provide more brand exposure and exposure than other retail and online channels.
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