[ad_1]
Apple has developed a new iPhone display solution for its retail stores that highlights MagSafe wireless charging, eliminates cable clutter, and makes iPhones more accessible to customers.
Today, the tables in every Apple Store use white polycarbonate risers with a row of Lightning connectors to highlight each model in the iPhone family. The risers contain product information, loose safety clips, and visible cables to power each phone.
Apple’s latest solution entirely replaces Lightning docks in favor of four MagSafe chargers mounted on stainless steel arms. The new design elevates iPhones off the table, making the devices appear to be floating when viewed from the front. Every iPhone is easier to pick up and replace, and MagSafe provides a more accessible viewing angle when connected.
The new elevators were only spotted at Apple Park Visitor Center last week and have not been widely deployed to other stores. The design is compatible with devices that support MagSafe, limiting its current use to the iPhone 12 family. These fixtures are for display only and are not available for purchase in store.
Besides being the dream dock of many iPhone owners, the benefits of MagSafe risers are immediate and numerous. The entire display solution is powered by a single cable, eliminating the clutter of Apple Store tables and reducing waste. For the first time, iPhone security clips are retractable, further reducing tangles and constant winding of cables by Apple Store crews. Lightning docks tended to bend when phones were improperly replaced or pushed when docked. MagSafe is less delicate and could reduce merchandising overhead.
The new screens also pair well with the new Explore application, the interactive demo experience preloaded on every iPhone screen. Explore was rolled out to iPhones in June 2021 and replaced the Pricing app. With Explore, Apple has made it easy to compare iPhone models, view pricing options, and explore key features. The improved user experience eliminates the need to print descriptions on each riser.
If you spot a MagSafe docking station or any new fixture in your local Apple Store, drop me a line. To follow on Twitter for the daily news from the Apple Store.
FTC: We use automatic affiliate links which generate income. Following.
Check out 9to5Mac on YouTube for more Apple news:
[ad_2]
Source link