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Apple Studios reportedly paid $ 25 million to secure the rights to a film that performed well at the Sundance Virtual Film Festival.
The film, “CODA,” which stands for “Child of Deaf Adults,” debuted on Thursday, January 28 – the first day of the festival. The film was so well received that it sparked a bidding war between all the top streaming services, according to Deadline Hollywood.
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Interested parties have reportedly included Netflix and Amazon Prime Video, Deadline’s sister site Variety reported.
The film “CODA” stars actress Emilia Jones as the character Ruby Rossi. (Courtesy of Sundance Institute)
Apple officials did not immediately respond to FOX Business’s request for comment.
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The independent film stars actress Emilia Jones. IMDb.
On Sunday, the film had an average rating of 8.3 out of 10 on the film’s database and reviews platform.
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Apple Studios has acquired worldwide rights to the film, according to Variety
The film “CODA” made its Sundance Film Festival debut on January 28, 2021. (Courtesy Sundance Institute)
CAA Media Finance, ICM Partners and Pathe Films are said to have helped negotiate the deal between Apple, writer-director Siân Heder and other key players who worked on the film.
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The purchase of “CODA” breaks the previous Sundance film auction war set by “Palm Springs” last year, which starred Andy Samberg and was sold to Hulu for more than $ 22 million, according to the reports. reports.
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It is not yet known when “CODA” will be available on Apple TV + or iTunes.
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