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In its press release, Apple also promised to open a “first of its kind” Apple Developer Academy in Detroit. It will help and inspire black youth to become better creators, coders and entrepreneurs. Apple says the program will be launched in conjunction with Michigan State University and available to anyone in Detroit, regardless of experience. The Academy will consist of two courses – the first is a 30-day introductory program, while the second is a 10 to 12 month program built around the development of iOS applications and related areas, such as design and development. marketing. The company expects approximately 1,000 people to take the courses each year.
Apple’s support doesn’t stop there. The company has pledged to invest $ 10 million in Harlem Capital, a early-stage venture capital firm, to better support companies with diverse founders. Apple will provide an additional $ 25 million to Siebert Williams Shank’s Clear Vision Impact Fund, which will focus its efforts on minority-owned small and medium-sized businesses. Finally, Apple will make an undisclosed contribution to the King Center, a living memorial to the legacy of Dr. Martin Luther King Jr.
Apple CEO Tim Cook said, “We are all responsible for the urgent work of building a fairer and more equitable world – and these new projects send a clear signal of Apple’s enduring commitment. ” Lisa Jackson, Apple’s vice president of environment, policy and social initiatives, added, “For too long, communities of color have faced flagrant injustices and institutional obstacles in their pursuit of the dream. American, and we’re proud to lend our voices and resources to create new engines of opportunity that empower, inspire and create meaningful change. “
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