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On Monday afternoon, on the stage of WWDC 2019, John Ternus, vice president of hardware engineering at Apple, had just reappeared in front of the public.
In the past 20 minutes, various Apple executives took the floor to introduce the new features of the Mac Pro, the most powerful computer for Apple professionals. Now, Ternus was back to reveal how much they were selling the beast from a computer.
The announcement of preferred prices for the Mac Pro Monitor and the XDR Pro Display – starting at $ 6,000 and $ 5,000, respectively – garnered applause and applause. But when the price of monitor support was announced, the announcement of Ternus received something rare for an Apple event: moans.
Indeed, the new Pro Stand is priced at $ 1,000, which equates to an iPhone XS. The murmurs that reverberated in the crowd were audible even in the event's broadcast stream, as what looked like the single click of someone in the audience. Even Ternus seemed to notice the whispers, but he went on with the rest of the announcement, which stipulated that the $ 1,000 screen would be available for purchase this fall.
But the social media reaction to the $ 1,000 booth echoed the sentiment at the conference's auditorium. Those who followed through the broadcast stream quickly spread their discontent. Twitter and Reddit users have been stunned by the $ 1,000 price tag for support that may contain an existing $ 5,000 monitor (for the full package shown in the figure below, you must spend at least 12,000 dollars).
Not surprisingly, Apple's Pro Stand quickly received the same treatment on social media.
We will have to wait until the fall to get an idea of the number of people who buy the Pro Stand and the number of them who opt for cheaper solutions without the Apple logo.
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