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On Monday, Apple announced a number of products, including the long-awaited Mac Pro tracking and a new professional display. But what shocked people most is that Apple thinks it would cost $ 1,000 for a monitor support. The audience did not applaud when the advertiser unveiled the prize – they moaned. And Apple does not want people to know it.
The registry incorporated an excerpt of the public's reaction into one of his stories – and Apple killed the video on the grounds that it allegedly infringed the company's copyright. At the time of writing these lines, the original Apple clip advertising the $ 1,000 prize that The Register has incorporated into its own story remains offline.
Fortunately, you can always find other excerpts of the public's reaction and that's anything but delightful. Such a clip is embedded below:
This last ridiculous price decision is a new proof of a trend that has accelerated sharply in 2016. As a reminder, Apple in use to show ads like this:
In 2019, the ducks did not peck you, but you bent like a sheep.
Today, this type of "global" thinking is no longer central to the conceptions of the products of society. Apple still includes the same iPhone 5W adapter with its phones, always delivered, even though its devices support fast charging. If you want to use the fast charge supported by your modern iPhone, it's an additional purchase. Do you want to connect your iPhone directly to a USB-C port? It's extra. The price of AppleCare has increased in 2017. The price of non-AppleCare repairs has increased in almost all product categories for years.
Before Apple introduced its keyboard repair program, it was charging between $ 600 and $ 700 to repair the keyboards, although the keyboard failure problem was not solved by multiple design revisions. If your MacBook Pro display does not work properly because Apple uses slightly too short display cables, it will cost you $ 600 more. These are not accidents. They are the result of design decisions that prioritize the creation of a product that is deliberately extremely expensive to repair rather than the creation of an inexpensive and easily repairable product. Apple's service revenue has grown by leaps and bounds, thanks in part to this tactic. But each purchased dongle also generates revenue in accessories – and if it costs Apple $ 20, buying a cable costs $ 20, it means that the cable you buy with your iPhone or MacBook is a other profit factor.
$ 1000 metal stick from Apple.
Now, obviously, Apple is not going to replace its iPhone sales revenue with screen support revenues – but that's not the reason. [What about dongle revenue? -Ed.] The sale of a product she probably buys for tens of dollars for $ 1,000 represents a fabulous recovery in the company's margin. The "features" offered by this medium, such as the ability to turn the display into portrait mode, are literally standard options. Newegg offers a list of monitors with height, swivel, tilt and swivel hinges starting at $ 80 new. The monitor specifications, in this case, are irrelevant. We do not talk about monitors, we talk about monitor stands. And Apple wants $ 1,000 for a piece of metal with two hinges or $ 199 for a VESA mount.
It tells you something right there. A VESA mount is not a brand name, it's a standard. Here is a VESA articulated wall mount designed for LED TVs up to 39 inches. $ 20 on Amazon. Is the Apple version better? May be. Is it 10 times better? Make sure this is not the case. Not when an articulated wall arm for 55-inch screens costs $ 30. But by launching two Peripherals, Apple creates the illusion that you have to choose between a VESA wall mount suddenly looks quite reasonable at $ 200 and an absurdity of $ 1,000. No, the company will not sell a very large number of displays / racks in absolute terms, but every person who chooses the $ 200 or $ 1,000 option offers Apple a total profit.
Of course, some people – even Apple fans who are dedicated enough to go to WWDC – have a bad deal when they hear it. And c & # 39; why Apple has repressed a video clip with dubious copyright name. Society does not want you to know that even their own biggest fans know they are getting fucked.
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