Apple TV + acquires Sundance hot movie ‘CODA’ in record $ 25 million deal



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Apple TV + won the rights to the hot Sundance film ‘CODA’, which premiered at the film festival on Friday. The film received a warm reception from early viewers and critics.

As reported by Deadline, a bidding war for the film has pushed prices up to a new record for the Sundance film, with Apple securing the deal for $ 25 million.

At $ 25 million worldwide, that makes Apple’s purchase of CODA the biggest deal ever at Sundance, surpassing Hulu’s $ 22.5 million purchase of Palm Springs last year.

CODA is a dramatic feature film that follows a high school student, Ruby played by Emilia Jones, who is the only person in her family who is not deaf. She must choose between pursuing her dreams in the music industry or staying home to help her parents.

Apple has stepped up its original movie division with the streamer holding major properties under its belt. In 2020, Apple TV + debuted with “Greyhound”, “On The Rocks”, “The Banker” and the animated feature “Wolfwalkers” – the latter showing potential as an Oscar contender. for the best animated film.

The streaming service released a new movie yesterday: “Palmer”, starring Justin Timberlake. And another “Cherry” nominee starring Tom Holland in the lead role will arrive on Apple TV + in March.

A release date for CODA has yet to be announced by Apple, but since the film is already filmed and completed, you can expect to see it premiering later in 2021.

Other upcoming big films from Apple include “Emancipation” (for which Apple secured the production rights last year in another record-breaking deal), “Killers of the Flower Moon” by Martin Scorsese, Ridley Scott’s “Kitbag”, “The Sky Is Everywhere” in collaboration with A24, “Swan Song” and others.

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