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Although Apple has invested in new movies and shows for its Apple TV + streaming service, the platform is still far from being considered a huge success. New JustWatch search obtained by 9to5Mac revealed that Apple TV + only had a 3% market share in the fourth quarter of 2020 in the United States, ranking well behind competitors like Netflix, Disney + and even Peacock.
JustWatch, a company that provides streaming advice and analysis on video platforms, today shared research on the market share of streaming services in the United States. The research is based on data collected in the last quarter of 2020 and takes into account the most popular platforms available in the country.
Unsurprisingly, Apple TV + was not the most popular streaming service of the quarter, but the platform was actually bottom of the table with a market share of just 3% in the United States. Apple TV + was even behind Peacock, NBCUniversal’s streaming service launched in July of last year, which recorded a 6% market share in the quarter.
Netflix continues to dominate the streaming platform market share in the United States with 31%, but Amazon Prime Video has grown and is getting closer with 22%. Hulu comes next with 14% and Disney + with 13%, followed by HBO Max with 9% market share. Peacock, HBO Max, and Disney + launched after Apple TV +.
While JustWatch hasn’t explained why Apple TV + was struggling to gain a higher market share, it’s no secret that Apple has had a rough year in 2020 as most productions have been cut short. due to the COVID-19 pandemic. As Apple TV + only offers original movies and shows, the catalog is remarkably small compared to its competition.
Apple last week extended the Apple TV + trial period to subscribers who were already on the one-year free trial. These users will be able to enjoy Apple TV + for free until July 2021, when the benefit was previously scheduled to end in February.
The company also released the second season of Dickinson and Servant on Apple TV + this month, while the second season of For All Mankind will debut in February. Apple TV + is available for $ 4.99 per month or included with the Apple One subscription, but you can get it for free with the purchase of a new iPhone, iPad, Mac, or Apple TV.
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