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Apple device users are largely disappointed with the iPhone 13 lineup and Apple Watch Series 7, according to the results of a new survey from SellCell.
The survey asked 5,000 iPhone users aged 18 or older in the United States between September 23 and 30 what they thought of the recently announced iPhone 13 and Apple Watch Series 7 models.
64% of users said the iPhone 13 line was “not very” or “not at all” exciting. 21.5% thought the iPhone 13 models were “quite” exciting, and only 14.4% said they were “extremely” or “very exciting”.
A minority of respondents, 23.3%, intend to switch to an iPhone 13 model, which is a drop of 20.5% from a pre-launch survey conducted two months ago, which placed the purchase intention for the iPhone 13 at 43.7%. This indicates a significant drop in interest around the iPhone 13 after its announcement.
Among the 23.3% who plan to upgrade to an iPhone 13 model, the 6.1-inch iPhone 13 Pro is the most popular choice with 42.5% of responses. The 6.7-inch iPhone 13 Pro Max was the second most popular at 26.3%, followed by the standard 6.1-inch iPhone 13 at 22%.
The 5.4-inch iPhone 13 mini continues the trend of the iPhone 12 mini, with just 9.2% of respondents planning to buy the smaller iPhone 13. Apple’s smaller iPhones have struggled to gain traction with a significant proportion of consumers over the past year, suggesting Apple will drop the 5.4-inch model size in 2022. in favor of a new, larger 6.7-inch “iPhone 14 Max”. model.
Of the 23.3% who plan to upgrade, the main reason for doing so was the ProMotion screen and longer battery life for 34.1% and 25.3% of respondents, respectively. 26.2 percent said there was no clear reason to buy an iPhone 13 model but that they were simply due to an upgrade or were stuck in an annual upgrade or upgrade schedule. exchange.
The iPhone 13’s camera enhancements, such as larger sensors and cinematic mode, were among Apple’s most heavily promoted features this year, but only 5.4% of those surveyed planning to upgrade. Upgrades cited camera improvements as the main reason for the upgrade.
Likewise, the new 1TB storage option was only credited by 3.2% of users as a reason to upgrade. The much-maligned notch, which ultimately saw a 20% size reduction on iPhone 13 models, was hailed by just 1.5% of respondents as the top reason for upgrading.
Of the 76.8% of existing iPhone users who are not interested in purchasing an iPhone 13 model, 29.3% said the lack of a Touch ID fingerprint scanner was the main factor behind the delay. 19.5% said there were no major features to warrant an upgrade, but other reviews included the lack of an always-on display, a notch-less design, 120Hz on standard models and a USB-C port.
New color options, such as Sierra Blue and Starlight, were the top reason for the upgrade for 1.1% of those surveyed. On the flip side, 2.4% said dislike of the available color options was the main reason not to upgrade.
36.8% of those not planning an upgrade said they were waiting for the iPhone 14 instead. 16.1% are switching to an Android device, 45.1% of these users are considering buying a Google device , 41.8% are considering buying a Samsung device and 8.4% are considering buying a OnePlus device.
As for the other products Apple announced at its California Streaming special event last month, 18.2% of iPhone users plan to buy a new iPad after the launch of the sixth generation iPad mini and the ninth iPad. generation.
Like the iPhone 13, the Apple Watch Series 7 also appears to have disappointed users according to the survey, despite its larger screen, more durable design, and faster charging. Only 7.5% of iPhone users said they plan to buy an Apple Watch Series 7 model. Pre-orders for the Apple Watch Series 7 will open on Friday, October 8.
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