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Apple is taking an aggressive stance against leakers and concept creators these days. The company claims that providing premature information about unmarketed products is misleading various parts of the industry. Apple is warning iPhone leaks in China that the leaks show third-party accessory makers a misleading portrayal of the unreleased product. Ultimately, this allows accessory makers to make the wrong size cases, wasting precious resources.
Apple warns Leaker not to share details of upcoming products as it kills element of surprise and temperaments with commercial value
Vice shared a detailed report on Apple’s letter to a leaker in China. Apple is warning the leaker about sharing the incorrect dimensions of upcoming iPhone models. This is not the first time that Apple has directly touched a leaker. A few days ago, Apple sent a cease and desist letter to a leaker in China, demanding to reveal details of the source of the stolen iPhone prototype.
Apple has taken a serious look at the leaks in recent weeks, allowing the leaks to limit details on unreleased products. Apple also sent legal notices to the leakers in June and to our surprise, the concept creators also received the letters. Apple says the “secret” is the company’s DNA. In the letter, Apple warns the person responsible for the leak not to disclose any details related to upcoming Apple devices, as it kills the element of surprise to the general public.
“In addition, premature disclosures of unannounced products can also harm customers around the world when the relevant information disclosed is inaccurate and third parties – such as accessory manufacturers – develop and sell cases and other accessories that are in fact incompatible with the unannounced product because, for example, the design or dimensions differ. Such situations are detrimental to customers and to Apple.
Therefore, it is evident that when unpublished information about the design and performance of Apple products is kept confidential, it has real and potential business value.
Accessory manufacturers take advantage of premature information and manufacture housings in advance. This saves them time because the accessory goes on sale as soon as the Apple product is announced. However, if the dimensions are poorly shared, the entire set of accessories would be wasted and discarded. The company also calls the leaks “Apple’s illegal disclosure of trade secrets.” In addition to this, secrecy about the novelty tempers the “potential commercial value” of third parties. Basically, Apple is warning the leaker for its own sake and how this tiny information could have a multiplier effect in the industry.
What are your thoughts on the subject? Let us know in the comments.
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