Samsung and Fitbit both quadrupled the number of smartwatches delivered during the 2018 vacation quarter compared to the same period of the previous year, according to a new Strategy Analytics report. This growth led Apple to fall more than 15 percent in the smart watch market over the same period, although it still dominates with control of more than half of the market. The numbers give a healthy picture of the global smartwatch market, which has grown by 56% overall, according to analysts' figures.
Despite the decline in Apple's market share, it still sells more smartwatches than ever before. Apple's shipments increased 1.4 million compared to the same quarter last year, for a total of 9.2 million units delivered in the fourth quarter of 2018, according to Strategy Analytics data. . Samsung became the second largest manufacturer with 2.4 million units delivered (compared with 0.6 million in the same quarter in 2017), while Fitbit increased its deliveries from 0.5 million to 2.3 million.
Last year, Apple's Apple Watch Series 4 perfected Apple's portable formula to finally realize its original vision, while Samsung's Galaxy Watch represented a fresh start for the brand, even though its execution was lacking . At the same time, Fitbit launched the Versa, a cheaper second generation smartwatch, which solved many problems.
With everyone's sales increasing, the only loser in the Strategy Analytics report seems to be Google. Although it does not produce a smart watch, the company's Wear OS is supposed to be Android's portable companion software. However, all the most popular smartwatch brands continue to stick to their own software. There are rumors that Google might someday produce its own "Pixel Watch" smart watch, but otherwise it seems to be falling out of favor in the portable clothing market.