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Apple is expected to enter into agreements with HBO, Showtime and Starz in time for its March 25 event, which will mark the launch of the company's subscription video service. Searching for content partners is crucial, according to Bloomberg Mark Gurman, because the vast majority of TV shows and films from the new service at launch will come from third parties.
Apple is investing in original programming and has signed contracts with many big names – many will attend the Steve Jobs Theater – but these efforts would not have been advanced enough to be ready for the first day. But the company will have at least some existing content to fall back, as Carpool Karaoke: The series.
The three premium networks would still negotiate with Apple on topics such as user experience and marketing, but an agreement with at least some of them could be finalized by Friday. It has already been reported that Netflix and Hulu do not want to have anything to do with Apple's service. Hulu currently authorizes the publication of its content in the Apple TV app, but that seems to go as far as the company wants to take its relationship with Apple. Netflix, meanwhile, is so tired of Apple's subscription terms that it no longer allows customers to register directly from its iOS application.
Bloomberg again suggests that the service will live in the Apple TV app on iOS and Apple TV. After reading all the rumors of recent months, I am still a little confused as to what you can actually play within the service of Apple. Bloomberg this gives the impression that Apple is signing content partnerships for streaming all in one, just like Netflix. But it also seems that Apple is considering selling subscriptions to certain video partner apps from the TV app. Will users always be sent to third-party apps for certain content? What will the Apple TV App look like for non-subscribers after launching this service?
Apple will have a lot to do on March 25 – and this does not even include the magazine subscription service it would also have the intention of unveiling at the same event. Bloomberg indicates that the video and magazine subscription services will be offered separately, but Apple may try to sell bundled deals to consumers with special discounts. The magazine service will be part of the Apple News app.
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