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Apple CEO Tim Cook is concerned about the protection of personal data, children's relationships with their devices, and the amount of time consumers spend on their devices.
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In an exclusive interview, Cook told ABC Sawy Diane Sawyer that Apple was working hard to promote increased regulation of the use and storage of consumer data, allowing parents to control their children's relationship with their children. the devices and allow customers to become aware of the time they spend on their phones.
He explained why he did not want customers to use Apple products too much and why, and shares his point of view about the use of devices by children.
"We never intended to use your iPhone much"
About a year ago, Apple started telling users how much time they spent on their devices.
"We make money if we can convince you to buy an iPhone … but I do not want you to use the product a lot," Cook said. "What we want to build are products … to enrich your life. … Do something you could not do without. … That's what excites us.
Cook said that he was surprised at how much he had taken his phone, about 200 times a day.
"I would have guessed less than half" of that amount, he said.
Even so, Cook said, that did not stop him from using less time on the screen. He said that he had changed his notification habits.
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Crisis of privacy online: "It's repairable"
Apple's executive said that growing up, "one of the worst things, aside from … hurting someone or something, was the voyeur". You know, someone looks out the window.
"People who monitor the Internet know a lot more about you than if someone was looking out the window. Much more, he says.
Cook said that he thought that online privacy in our society had become a major problem, but that he thought that "it's fixable".
"As we have done at all times, when we meet, it's amazing what we can do," he said.
Cook said that Apple was an "ally" in this fight for the protection of consumers' personal information.
"You are not our product," he said about the one billion consumers who use Apple products. "Our products are iPhone and iPad. We cherish your data. We want to help you, keep the private and keep it safe. We are at your side. "
In an editorial published in Time magazine in January, Cook wrote that he urged Congress to adopt "comprehensive federal privacy legislation – a set of decisive reforms that protect and empower the consumer."
In his proposal, he outlined four principles that he believes should be protected by law: the right to minimize the collection of personal data by businesses; the right to know what data are collected and why; the right of access, rectification and deletion of personal data; and the right to data security.
Parenting in the age of smart devices: "A patch is defined differently for you, me and everyone"
Cook also addressed parents' concerns about how much time their kids spend on their devices and the long-term effects this screen time could have.
According to an online survey by Common Sense and Survey Monkey, half of parents worry that their children will actually become addicted to their gadgets.
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In the end, Cook said, it's up to the parent to decide when and how much their child uses a device.
"What we're trying to do is give the parent the controls," he said. "As we both know, there is no standard for parenting. People have different points of view on what should be allowed and not, "he said.
He added that his company was working on ways for parents to control their children's access, including setting age limits for apps, approving parents for apps, and tagging music. explicit words.
"A patch is defined differently for you, me, and everyone. … You know, what might be reasonable for me could be totally unreasonable for my neighbor.
Regarding the parents with suggestions for Cook, he said he welcomed the emails. (You can send him an email at [email protected])
"I get notes from parents all the time," he said. "They have good ideas. And I'm sure there will be more things we will do. "
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