Apple's iPhone sales decline, but are not as bad as expected

Apple's iPhone sales continued to decline in its last quarter, but the results still exceeded Wall Street's expectations.

The Californian company Cupertino has announced a 17% drop in revenues for the second quarter of the fiscal year, reaching $ 31.1 billion. Analysts had forecast sales of $ 30.5 billion, according to Bloomberg. Point of brilliance, service revenue reached a new record of $ 11.5 billion, up 16%.

In total, Apple realized a tax profit of $ 11.6 billion in the second quarter, or $ 2.46 per share, down 16% from the previous year. Revenues reached $ 58 billion, down 5%. Analysts expect an average of $ 2.36 per share on a $ 57.4 billion business figure, according to Yahoo Finance.

Apple expects to realize a 52.5 to 54.5 billion dollar business turnover in the third quarter of the fiscal year, up from $ 51.9 billion according to analysts' forecasts.

Apple's shares jumped about 4% after the market closed, with better-than-expected results and forecasts.

The technology giant has also increased its quarterly dividend by 5% to 77 cents per share and increased its $ 75 billion share buyback program, additional maneuvers that are sure to appeal to investors.

The results come from the company's attempt to expand its service activities, including the App Store and Apple Music. This work has become increasingly important for the company as consumers do not buy new smartphones – by far the biggest revenue generator of Apple – as often as they do it. were doing a few years ago.

Focusing on the renewed interest in services, a full Apple press event last month focused only on new services, including Apple TV Plus, Apple News Plus and its service Apple Arcade game, all of which require a subscription.

This transformation is a recognition of the fact that its computer hardware business is starting to mature and that it is increasingly difficult for even Apple to convince you to buy a new iPhone at a steady pace. As customers' phones are not sold as often, Apple decided to charge more for each device, a decision that helped support the iPhone business despite weaker demand. His latest models of iPhones cost up to $ 1,449, several hundred dollars more than some Apple laptops.

The company announced in November that it would stop disclosing the number of iPhones sold, which for many was interpreted as a red flag. But the company has been able to mask the exact data since its higher priced phones continue to generate an impressive business figure.

Service revenues have not been the only asset of Apple's small businesses. IPad sales jumped 22 percent to $ 4.9 billion, which CEO Tim Cook has termed "our fastest growing iPad in six years". Revenues from clothing, home and accessories activities jumped 30% to $ 5.1 billion.

At the same time, Mac's more mature desktop and notebook activities recorded a 4.5% drop in revenues to $ 5.5 billion.