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Smartphone sales proved weak in the fourth quarter of 2018, the iPhone's Apple supplier becoming one of the most affected by the low consumer interest and growth of the mobile device business.
According to Gartner, in the fourth quarter of last year, the global sale of smartphones to end users stagnated to 408.4 million units, representing a growth margin of only 0.1% slipping annual.
The research firm said Thursday that Apple, in particular, had suffered during the period of stagnant growth. IPad and iPhone manufacturers posted their worst quarterly decline since the first quarter of 2016.
Gartner estimates that iPhone sales reached 64.5 million units in the fourth quarter of 2018, and an 11.8% drop in sales made Apple the worst performer of the quarter among the five largest smartphone manufacturers in the world ".
According to Gartner, iPhone sales fell 2.7% over the year, reaching just over 209 million units.
While sales in the United States remained strong, Apple's market share in China dropped to 8.8%, a significant reduction from the estimated 14.6% market share in the fourth quarter 2017.
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Samsung also did not perform well, recording a 4.4% decline in sales in the fourth quarter of 2018.
While flagship devices from Apple and Samsung were not able to increase sales figures, other medium-sized Chinese suppliers continued to slowly steal a share of the global market. Huawei and OPPO, in particular, saw their market share increase by 4% and 1.4% in the fourth quarter, respectively.
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Huawei continues to grow in the field of mobile devices, selling more than 60 million devices and achieving the highest growth rate of all major smartphone vendors in 2018, with 37.6%.
In 2018, smartphone sales to end users increased 1.2% year on year to reach 1.6 billion users. However, the regions of the United States, Asia / Pacific and Greater China recorded declines of 6.8%, 3.4% and 3% over the course of the year.
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"The demand for entry-level and mid-priced smartphones has remained strong in all markets, but demand for high-end smartphones has continued to slow in the fourth quarter of 2018," said Anshul Gupta, Director of Research at Gartner. "The slowdown in incremental innovation in the high end, coupled with rising prices, has discouraged high-end smartphone replacement decisions."
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