Apple's Morning Show logo looks like Elon Musk's Boring Company

Apple started to promote The morning show, its first major release for the next TV Plus streaming service, as well as the show-in-the-show logo on the show resemble those of Elon Musk's Boring Company.

Although the fonts look slightly different (Apple is thicker, on the one hand), the similarity is striking. The position of the words "The" and "Show" seems to mimic the offbeat layout of "The" and "Company" in the logo of The Boring Company, and the "o" in "Morning" is completely filled, exactly like that of " Boring. " Apple uses the logo for The morning show in the current show (on sets and billboards) as well as on View social media accounts.

Here they are side by side:

The following is the description of The Boring Company's logo in the official document filed by its US Patent and Trademark Office:

Color is not claimed as a feature of the mark. The mark consists of the words "THE BORING COMPANY" in black and white. The article "THE" appears at the top left of the term "BORING" and the word "COMPANY" appears at the bottom right. The vowel "O" in "BORING" is shaded.

The production company doing The morning show (Always Smiling Productions, Inc.) filed in February a standard character mark for the series name, which covers only words and does not include any design elements.

A representative of The Boring Company declined to comment. Apple did not immediately respond to a request for comment. Reddit is divided.