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Apple's new splashy The product announcements at the San Jose Global Developer Conference also introduced new rules of conduct for ecosystem partners, forcing creators to look at things in terms of ownership and control of the devices. data. These changes could fundamentally change the way consumers perceive and value the control of data generated when using their devices, and this change could change the landscape of how services are purchased, consumed and sold.
A large number of privacy advocates have proposed a future in which we value individuals' data and possibly directly compensate individuals for their use. But others have also rightly pointed out that, in isolation, the data of a single individual have no value at all, since it is only in the aggregate that they are worth something for companies who currently use them to inform their marketing and direct their product decisions.
There are many reasons why it seems unlikely that a company for which user data is an essential source of revenue or a critical aspect of their business model would move to a direct compensation model, particularly because these solutions are probably much cheaper. and certainly much more scalable, to build products that provide them with a value of use in exchange. But that does not mean that privacy will not become an essential lever of the information economy of the next wave of innovation and technological product development.
Risks of pricing by data
As mentioned before, the mechanisms of direct sales of your data to a company are problematic at best, and unfeasible at worst.
A big problem with this is that there will definitely be a scale limit for any product paid by subscription. In a world where this method is increasingly used by media companies, the delivery of food and packaged goods, and even car rental, it is clear that consumers are ready to engage in these types. recurrent costs.
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