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Apple today shared a new “In the Dark” ad focused on the Night Mode feature available on the iPhone 12, 12 mini, 12 Pro and 12 Pro Max.
The spot focuses on night mode selfies, showing a man taking a picture of himself in various low-light situations. “Now you can take amazing selfies in the dark,” the video’s tagline read, which also uses YG’s song “In The Dark”.
Night mode was first introduced with the iPhone 11, but it was previously limited to the rear camera. With the launch of the iPhone 12 line, Apple has extended Night Mode to the front camera and added a feature to take Portrait Mode photos in the dark.
Earlier today, Apple shared another new commercial titled “Haystack,” which focuses on locating a lost iPhone using the Apple Watch.
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