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It was David and Goliath’s battle in 2020, with Apple ruthlessly targeting a small business with a logo “ similar ” to its own – even though that company’s logo features a pear (instead, you know, a Apple). But if you’ve been hoping for a dramatic, nagging finale to the Apple / Prepear saga, now is the time to live up to your expectations.
The matter is finally settled, the meal planning application Prepear agreeing to modify its logo slightly to avoid causing a “dilution of the distinctiveness” of Apple. Because who could recognize the Apple logo, one of the best logos of all time, after seeing a small business portrayal of an entirely different fruit?
According to documents filed with the United States Patent and Trade Office (USPTO), Prepear modified the foil on top of the pair, giving it a new straight edge (below). And it seems that was enough for Apple, which has already consented to the change. At least this one was resolved much faster than the messy, ongoing battle between Nirvana and Marc Jacobs.
In August, Super Healthy Kids (the parent company of Prepear) shared an Instagram post (below) explaining the situation and how it felt “a moral obligation to take a stand against Apple’s aggressive legal action against small companies and to fight for the right to retain our logo. ”The company also shared a petition to retain its logo, which resulted in a whopping 270,000 virtual signatures.
If we’re being honest, we’re just as puzzled now as we were when the case first came to light. The modified Prepear logo looks almost identical to the version Apple took umbrage with, suggesting that it wasn’t the use of the fruit that bothered the trillion-dollar company – it was simply the leaf. The change is so minor that we have to wonder if it was worth it (and arguably the money) on Apple’s part. And it looks like Twitter agrees:
This whole thing with the Apple logo and Prepear is really ridiculous. I love Apple but sometimes they really fight the dumbest and unnecessary things.February 10, 2021
How many tens of thousands of dollars were spent on avocados to change that leaf design😐 https://t.co/VBp0FtBg8UFebruary 10, 2021
Nonetheless, we are happy for Prepear that the matter was amicably resolved without the company having to compromise its design too much. It’s one of the most high-profile logo conflicts we’ve seen in recent months, but at least it ended peacefully – if not happy. If you are embarking on a logo design project, our logo design guide will help you create something truly unique.
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