9 out of 10 people change because of the economic context

According to a survey conducted by consultants Kantar TNS and Kantar Millward, 93% of Argentinean consumers reduced their spending on clothing, home transformation and use of services, due to the current economic context . Brown.

The consultant, based on the results of the "Re-think Expenses" study, stressed that in general, "the Argentines are not willing to give up certain services", such as prepaid services, additional cables and cell phones, and cases in which the cut was "unavoidable" indicated extracurricular activities, clothing purchase or home renovation expenses.

"93% of Argentines say they have reduced their consumption or spending on the left," said Kantar.

The survey, which also included tourism-related issues, was conducted last September and included a sample of 1,200 people – men and women aged 18 – residing in different parts of the country.

"The general index of economic expectations (IGEE) that we developed in Kantar TNS has been contracted since last November and, over the last four months, it has reached the lowest rates of the last 14 years ", said Tomás Veitz, the company's account manager.

Mr. Vietz explained that by badyzing the impact on the habits of Argentine consumers, three groups were identified: spending maintained, expenditure moderate and spending decreasing.

Among the first, there are Argentinians who do not wish to resign from certain services they enjoy, such as social work, which is the last thing that has been removed. However, 10% have already suspended it.

In this category were also those who wanted to support the extra cable (49%) or the mobile phone package (50%).

At the same time, in the second group, where the need for moderation prevails, consumers have recognized that "they have not stopped doing certain activities, but they have not done so with the same frequency or intensity than in the past, "added Veitz.

Finally, among those who decreased or suspended their spending, purchases affected by the devaluation or the high value they had in purchasing power, such as the purchase of tickets for travel abroad, been predominant.

According to Kantar, "when we look at the data of those who moderated / suspended services or activities, we can see that the 35- to 49-year-old segment is the one that did the most, while the 18 to 24 years tries to preserve certain purchases and not to give them up.