First export of Argentine meat to Japan – ON24

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In early 2000, the company designed an investment plan to serve the international markets. "After going through the economic and health crises, in 2003, we started the factory renovation, with expenses of more than 6.5 million, which included l & # 39; slaughter, slaughter, cold rooms and new corrals. In this way, we reach a processing capacity of 8,000 head per month. All was done lung, with its own capital and with the support of our shareholders, without credits or subsidies from the state. "In September 2007, the company was allowed to export to the country. European Union and got a quota from the Hilton Quota. "It was a first milestone, there was no other beef cooler in the region with this status," he said. he revealed.

In February 2013, the sanitary barrier of the Colorado River was closed in February 2013 when the region stopped vaccinating against foot-and-mouth disease.The entry of cattle from the area with vaccination was prohibited, which involved a great challenge for the company. "It was a complicated time, we had made a huge investment to be able to export. Until this year, we shipped 360 tons of Hilton and we were growing. But, with the new health status, we could only rely on the steers of the region, which were not abundant. This made us change the business. In addition, the producers preferred to make light animals, it was convenient for them. Then we had to develop new rules of the game for the purchase of hacienda, "he recalled.

The refrigerator decided to continue to bet on exports, creating a group of regional producers Specialized in heavy steers bonuses "Thanks to the Cooperativa de Patagones, they were asked to sign a commitment to provide. We wanted to know how many heads were going to grow for export and what time of year we would have them in the factory. We pay them an additional kilo hook, taking as reference the value of a leading industry in Buenos Aires. Aside from the producer saves on freight, with which the price differential is important, "he said, and he continued:" On our side, we bet that in the future, with the FMD free status without vaccination, we would be able to access the most demanding markets. So, with a slaughter of about 5,500 / 6,000 cattle a month, we made 200/240 tons of Hilton all those years. "

In any case, he specified that" in Patagonia, it is not easy to obtain a large amount of raw material for export Here, the beef consumption always has a higher price than North of the Colorado River. "

Focus on Consumption

Given the new sanitary reality, which prevented the entry of meat with bone from the vaccination area, Fridevi decided to reconverting its strategy to take advantage of the potential of Patagonian consumption

Although they already have a feedlot since 2012, they have expanded it to a capacity of 5,000 animals, with modern facilities. "We cultivate ours and the cooperative, that is to say the producers related to our economic group. This allows us to cover potholes from the supply of regional light farms, "Seisdedos argued, noting that they also built a distribution center for several provinces, in the city of Pune. Allen

Finally, in 2016, they invested in a new factory. slaughter and processing of pigs over 2,000 square meters, in order to optimize the logistics of sausages. "In this case, we also concluded a e alliance with a nursery in Rio Negro, to have high quality capons all year, "he added, reiterating the strategic vision of the company. "If we were to export a higher percentage of beef, pork could play a very active role in the regional domestic market," he predicted.

In Japan, flying high

lawsuit with an international trader to embark in the Asian country. "It is planned for July 16, to send a first cargo of 200 kg of steaks and loins, and a few days later, we will make an expedition of 11 tons, with a series of cuts. products packaged under vacuum, individually, in boxes of 13/14 kg and come from 450-500 kg steers, Hereford, Angus or masks, excellent genetics. will have tried, we will see what they tell us and how we will continue the operation, "said Seisdedos, referring to the fame of Argentine beef in Japan, although it was not never reached this market.

The customers came to visit us several times, since the end of February, they wanted to meet us, to see how we work. We explain that we must reward producers for the raw material. And it would be important to undertake a series of reductions to be able to achieve a program of sustainable deliveries, "he said, therefore, he stressed:" although the values ​​may be interesting, we are very careful. We would like to see what cuts they will buy on a regular basis and, on that basis, will design the business, "he said.

The director was waiting for the idea of ​​the refrigerator to be expanding the agreements with the producers. "The meat from the feedlots can also be sent, although in the same way as for the Hilton, the restriction concerns the availability of heavy steers.In Patagonia, it is more expensive to produce grain. 39, there is local corn, we do not have enough, we have to buy in other areas. "

Finally, Seisdedos pointed out the right time of export and the coherence with which he recently worked in open markets. "Japan is a sample of this action from our country and a good destination for Patagonia which, although with small volumes, will continue to develop its potential.From Fridevi, we are more than 400 families who live directly of the company and we believe that it is a real challenge to face new opportunities, "he concluded.

By Liliana Rosenstein, Publisher of Valor Carne