Strategic alliance between the Shell and Volkswagen brands

Automotive brands and refiners are constantly generating alliances and cobranding with the idea of ​​strengthening their market presence. The link is as strong as it is between vehicles and fuels and lubricants.

This week, it was learned that the terminal of German origin, after a call for tenders, awarded Shell the role of strategic partner with regard to recommendation and use of fuels and lubricants for the brands that make up Volkswagen Group Argentina

C was in the context of the 132 edition of the famous Rural Exhibition of Argentina, where Teófilo Lacroze, president of Shell Argentina , and Hernán Vázquez, president of Volkswagen Argentina, officially introduced the alliance.

The agreement focuses on the creation and promotion of a product that did not exist on the market: Shell Helix lubricant HX8 Professional AV 5W40 / Volkswagen, which will be present in the marketing circuits of the lubricants of the local market.

Day of the Press – Rural Expo 2018 #bienvenidosalcampo # ExpoRural18 # TheCountryCity #Volkswagen #amarok # amarokv6 #saveiro # truckesvw #myvw #bicisvw #shell pic.twitter.com/yyC38vyWkK

– Carolina Jalon (@carolina_jalon) July 18, 2018

In addition , the alliance promotes that the German brand recommends the use of Shell Helix and Shell VPower in cars, trucks and buses, Volkswagen and Audi

Up to now, Volkswagen had an agreement with the oil company that holds the largest share of the fuel market in Argentina, the YPF State

In this case, YPF ] retains the recommendation for the use of its main product of lubrication, Elaion, in vehicles of the brands Ford, Chevrolet and Porsche in Argentina .

Porsche with YPF

The YPF Porsche alliance was extended last June for another three years in a presentation of old cars in Buenos Aires, on the occasion of the brand's 70th anniversary. The agreement includes the development of specific products and on demand.

For renewal, YPF products were sent to Stuttgart for various approval tests.

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