93% of Argentines have changed their consumption habits: what do they save and what do they not resign?

This is the result of the latest study by consultant Kantar TNS and Kantar Millward Brown who warns that 93% of Argentines had to change their consumption habits to reduce their costs.

The study "Rethinking Expenses" warns that "Argentines are not willing to give up some services" like prepaid, additional cable and phone packages.

It is clear from the report that the prepaid is the last thing they've cut Argentines and yet 10% of respondents have already suspended, while 49%, for example, about half did not wish to suspend additional cable (49%) or the cell phone package (50%). ).

The regions where the Argentinians have the most cut are the following: "Technology Purchase", 33% have suspended it completely and 47% have reduced it to a minimum; With regard to "online shopping abroad", 37% totally suspended them and 37% reduced them. The adjustment also concerned "Traveling abroad": 37% suspended them and 38% reduced them while 24% said they had completely suspended "theater or cinema outings" and 49% reduced the frequency with which they did so.

When looking at the data of those who moderated or directly suspended services or activities, it is clear that the 35- to 49-year-old segment benefited the most. While 18 to 24 tries to preserve some purchases and not to resign them.