How to resist junk food: the scientific trick not to fall into temptation – 27/01/2019

That Berlin with dulce de leche waiting in the kitchen when you arrive home in the middle of the afternoon, after a day of intense work, is an absolute temptation, hard to avoid.

Same as this double cheese burger or pizza when the ice is empty. Although we know that this is not the best for health – for fats, sugars and everything else – we fall into sin.

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The results of a new scientific study may help not succumb. A survey of the University of Florida (USA) published in the American academic journal Journal of Marketing Research discovered a little trick not to fall into the temptations of junk food: it is to suck, for at least two minutes, the aroma of this kind of food.

L & # 39; investigation focuses on how the body reacts before the aromas of so-called "indulgent foods" (what we would colloquially define as "temptations", "gustitos", "permits" or, more crudely, junk food).

"The findings, which include field studies in a supermarket and in the cafeteria of an educational center, show that the exposure of more than two minutes to an indulgent environmental odor related to food (for example, that of sweet biscuits) leads to less unhealthy food shopping compared with the absence of environmental odor or an environmental aroma not indulgent (the smell of healthy food) related to food, "say the researchers in their findings.

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"The environmental aroma can be a powerful tool for resisting unhealthy food cravings," says lead author of the study, Dipayan Biswas, a professor at the University of Florida from South.

The effects seem to be motivated by sensory compensation: prolonged exposure – about two minutes – to a gratifying food aroma generates pleasure in the reward circuit and thus decreases the desire for real consumption of gourmet foods.

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The effects are clearly reversed when the exposure to odors is short (less than 30 seconds).

So, the key is in resist the initial temptation who is supposed to smell a delicious meal. If we hold the traction and resist for two minutes, the danger could be pbaded.

Source: The Vanguardia